Bluetooth 'hot spots' into mobile marketing

Sydney-based provider of digital marketing solutions AURA Interactive has announced its network of Bluetooth hot spots now numbers more than 250.

The BlueZone network of Bluetooth hotspots around Australia can provide consumers free mobile downloads like videos, music, ring tones, vouchers and games, and is funded by advertisers.

A hot spot can also deliver location information directly to peoples mobile phones.

BlueZones are typically located in large shopping centres, cinemas, throughout city CBDs, and at events like the Australian Motorshow and music festivals.

Hot spots can also be found at public attractions like the Sydney Wildlife World, Perisher Blue ski resort, and Royal Randwick Racecourse in Sydney.

When a person enters the BlueZone area they are prompted by posters and digital screens to activate Bluetooth on their mobile phone.

An "invitation" then appears as a pop-up screen on their handset, which they can choose to accept or decline.

Once the invitation is accepted the user can download the free content, which is saved to their phone and can be transfered to other phones.

According to AURA Interactive, BlueZones are "permission-based and privacy compliant".

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