Dell has reached a three-year deal with Salesforce to use the latter's Force.com development platform to build software for its "entire global workforce," according to Salesforce CEO Marc Benioff.
The deal is the largest ever for Salesforce, Benioff said during the company's earnings call on Wednesday, according to a transcript. He did not disclose the financial terms.
The two companies had an existing relationship. Dell's IdeaStorm.com Web site is based on Salesforce's Ideas application, and the computer maker also uses the Salesforce automation system for its global sales team, Benioff said.
"We also have been working with some of their key software providers to port some of the applications that they have internally natively onto Force.com for them to use," Benioff said. "And all of that together, suddenly we were one of their key technology vendors and it really gave them the ability to sign what we call an enterprise license agreement with us."
Benioff did not specify whether the deal means Dell is replacing its entire internal tooling environment with Force.com, or merely intends to build applications for deployment enterprisewide.
Dell could not immediately be reached for comment Thursday.
"Having a big hitter commit to developing on Force.com is really important," said 451 Group analyst China Martens. "Previously, those committing have tended to be SaaS SMB players like Centive or Xactly or midmarket, on-premise apps vendors looking to get SaaSy quickly, like Coda."
In the past, Dell has "talked proudly about not needing to rely on a third-party vendor's ERP, but creating its own apps," Martens added. "So I wonder if that might be a possibility, as well as the ability to tailor Salesforce CRM more to the needs of its sales reps."
A sizable customer like Dell could also help serve as a real-life test bed for Force.com development, Martens said.
Also on the earnings call, Benioff cited statistics about Force.com's overall uptake. The service now has 100,000 registered developers, about double that of a year ago, and Force.com has been used to develop more than 80,000 custom applications, he said.
In addition, Benioff discussed how Salesforce plans to help its developers work with other cloud computing platforms from the likes of Google and Amazon.
"You are going to see us offering our customers natively Google App engine and other cloud computing paradigms directly from our [application programming interfaces]," he said. "You see it already where some of our ISVs build the majority of their application in Force.com but maybe will reach out to [Amazon], reach out to Google App Engine or others. We're going to collapse that access into our API to make it as easy as possible for them."
Latest on CRM
- Microsoft launches Dynamics NAV 2009 ERP
- HP, NetSuite reach channel deal
- Salesforce.com links with Amazon and Facebook
- Salesforce debuts Force.com Sites
- Profitability may be elusive for on-demand CRM
- Arrested former CRM CEO deemed flight risk
- CRM vendor's ex-CEO, ex-CFO charged with wire fraud
- Oracle and SAP fail to settle TomorrowNow lawsuit
- Oracle launches new customer support portal
- Oracle planning major customer outreach effort
Software Essentials
- Ballmer: Yahoo acquisition won't happen
- Sun is a software company, new top shareholder says
- Forecast has Office, Vista going in opposite directions
- Interview with The Pirate Bay founder
- The future of software testing
- Bill Gates predicts software revolution
- 'Warez' software pirate sentenced to probation
- Mobile app development moves beyond CRM, but slowly
- Tibco backing Microsoft Silverlight
- Most top banks already using virtualization
TechWorld Jobs (beta)
Recent Jobs
Whitepapers
- Choices in Storage Architecture for Oracle Environments
- Still Sneaking In: The Threats Your Security Tools Aren't Telling You About
- Delivering the Power of Choice with Microsoft Dynamics CRM
- Understanding Email Marketing: A Guide for SMBs
- Mimosa™ NearPoint™ for Microsoft® Exchange Server: Email Archiving 101
TechWorld Blogs
-

TalkingTech
The view from the top of IT with TechWorld Editor Rodney Gedda
-

Entrenched
Cooking up better code, IDG's developers reveal some of their secrets
-

Broadband Voice
Darren Pauli digs in from the front line of Australia's broadband battleground
Recent blog posts
- An open storage stack? I like the sound of that
- The mobile clone wars: fighting for a better phone experience
- Stopping the "Clean Feed"
- Identifying web platforms
- Clean Feed ‘not technically possible’
- No Clean Feed - well duh!
- Conroy's content cops still on the cards
- Will open source ruin the economy? Please help
- Linux kernel 2.6.27 is out!
- Falling off the ob_start stack
Recent comments
- Hello this is Brianna
8 hours 48 min ago - Turn any PC into a media center
22 hours 39 min ago - How About the Correct Title?
1 day 13 hours ago - who are you kidding?
1 day 19 hours ago - Seriously, how much did they pay for this advertisement
3 days 9 hours ago - SF Bay Area - free Seminar on Enterprise Cloud Computing
3 days 12 hours ago - video conferening but not telepresence...
3 days 20 hours ago - SAMSUNG OLED 40" TECHNOLOGY
4 days 4 hours ago - What was the question again, oh well this was prepared earlier
6 days 11 hours ago - Worldwide broadband prices continue to drop which means ? in AU
6 days 12 hours ago - Not a Problem Here in Australia and New Zealand
1 week 1 day ago - Clear the air
1 week 2 days ago - Tabbed browsing, Quick Find,
1 week 5 days ago - Microsoft details plans for new social bookmarking tool
1 week 6 days ago - There is a 3rd party tool
2 weeks 1 day ago - Demise of Windows
2 weeks 1 day ago - new OS
2 weeks 1 day ago - Re: Favicon
2 weeks 2 days ago - Multi Camera Kino
2 weeks 2 days ago - Favicon
2 weeks 3 days ago



