Elastic stretches campaign management to Web 2.0

Elastic Digital managing director Cameron Avery

Sydney-based digital marketing company Elastic Digital is hedging its growth bets on the Profile2Lead hosted Web 2.0 application.

The company claims to have competed more than 400 online marketing campaigns for customers in 54 countries.

Elastic Digital founder and managing director Cameron Avery said as companies realise the Web 2.0 phenomenon is here to stay, they need to provide interactive Web-based marketing campaigns to capture the attention of prospects.’’

The company’s Profile2Lead application allows companies to track the progress of Web-based marketing campaigns and generate reports in real time, including data on what part of their Web site potential customers are looking at.

Avery claims the application, developed and hosted in Australia, is unique in the Web marketing and campaign management space.

“The software is developed in Sydney by a small team of highly-skilled and passionate developers,” according to the company. “The team is continually coming up with new and innovative ways of adding new functionality [including] future integration with both Outlook and SalesForce.com to provide our customer base with the best online marketing tool.”

Avery said Elastic Digital is in negotiations with a number of large corporations in Australia interested in using the Web-based track and trace technology to get a better return on their interactive marketing campaigns.

The company has so far focused on the US market, but expects local revenue to increase over the next 12 months.

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