Hoping to drive customer retention, Salesforce.com on Tuesday unveiled a mobile application that is available to all users at no charge.
Salesforce.com Mobile Lite is not as full-featured as the on-demand CRM (customer relationship management) vendor's full-fledged mobile application, which is included with an Unlimited subscription but costs an extra US$50 per user per month for Professional and Enterprise edition subscribers.
For example, while Mobile Lite users can look at accounts and respond to leads, the application doesn't support custom objects.
"We look at mobile as another way to increase customer success and the proliferation and usage of our application," said Chuck Dietrich, vice president and general manager of mobile. Some customers may also choose to upgrade to the full version over time, he added.
Mobile Lite will initially support iPhone, BlackBerry and Windows Mobile devices, but despite Salesforce.com's close ties to Google, Android support isn't yet available.
Salesforce.com is "working closely" with Google on that capability, according to Dietrich, but he declined to provide a release date. In any event, Salesforce.com customers are primarily using the other mobile platforms, he said.
Overall, Mobile Lite is "a cool idea" and a good way to keep customers in the fold, but Salesforce.com likely has a longer-term strategy in mind, said analyst Denis Pombriant, managing principal of Beagle Research.
"They're going to build up demand for mobile apps this way, and I suspect that down the road, they'll have some way to monetize that increased demand," Pombriant said.
Latest on Application Serving
- Red Hat overhauls JBoss portal interface
- Can you replace Microsoft Exchange with Google Apps Premier?
- SharePoint lead arrives for local user conference
- BioGrid develops SaaS e-health platform
- Microsoft Word Web App vs. Google Docs
- Wesfarmers insurance modernises with private cloud
- Google's App Engine now in business version
- SOA market to reach $US8B by 2016: report
- Red Hat boosts JBoss SOA platform and developer tools
- Central Desktop's 2.0 upgrade focuses on user interface
Software Essentials
- Ballmer: Yahoo acquisition won't happen
- Sun is a software company, new top shareholder says
- Forecast has Office, Vista going in opposite directions
- Interview with The Pirate Bay founder
- The future of software testing
- Bill Gates predicts software revolution
- 'Warez' software pirate sentenced to probation
- Mobile app development moves beyond CRM, but slowly
- Tibco backing Microsoft Silverlight
- Most top banks already using virtualization
- WebSphere Solution Design (S20) - CBD, contract role3/09/2010
Other
I.T. & T
WebSphere Solution Design (S20) - CBD, contract role - Solution Architect - Web Application Architecture Project!3/09/2010
Other
I.T. & T
Solution Architect to provide strategic and operational consulting for the end-to-end Web Application System project! Experienced with J2EE or .NET?! - Principal Consultant - ITIL2/09/2010
Other
I.T. & T
Excellent opportunity for an experienced ITIL Principal Consultant to join an innovative leading IT Service management consultancy. Attractive packag - Mainframe Developer - COBOL - 12 Month Contract2/09/2010
Other
I.T. & T
Mainframe Developer - COBOL - 12 Month Contract - Business Systems Analyst2/09/2010
Other
I.T. & T
Perm CBD based role for an experienced Business Systems Analyst - Senior SAP Project Manager2/09/2010
Other
I.T. & T
Senior SAP Project Manager - SAP FICO Consultant - 6 week contract - West Sydney2/09/2010
Other
I.T. & T
SAP FICO Consultant - 6 week contract - West Sydney
Whitepapers
TechWorld Blogs
Recent blog posts
- Windows Phone 7: how big can it get?
- NBN gets a turn at political football
- Internet filter gets caught up in politics
- TechWorld Forums goes live
- Selective sourcing the hybrid of cloud services
- Social networks catch more business attention
- RIP Kin
- Telstra’s copper and NBN’s fibre: will the two ends meet?
- RIP Windows 2000, XP lives on
- Does the world need another iPhone? Why not
Recent comments
- java development
13 hours 37 min ago - When mine called they
14 hours 21 min ago - 3D TV cannot fall - no way! Why?
17 hours 34 min ago - Thanks for taking the time to
1 day 5 hours ago - Windows scam
1 day 13 hours ago - My only anti fraud method is
2 days 8 hours ago - Private Cloud Taxonomies
2 days 8 hours ago - ...however...
2 days 17 hours ago - This Guy
2 days 17 hours ago - Glasses Free technology
2 days 18 hours ago - FOSS community
3 days 1 hour ago - i have dv6000 with nvidia
3 days 2 hours ago - i have dv6000 and suddenly
3 days 2 hours ago - This is an awesome comment.
3 days 6 hours ago - Real Estate
3 days 8 hours ago - Scam - eventvwr scammers
3 days 12 hours ago - Well I never...
5 days 3 hours ago - Too bad Microsoft was mentioned
5 days 5 hours ago - Phone card is a better option to make calls at a lower rate
5 days 9 hours ago - In other words: "Developers,
5 days 15 hours ago










Comments
SalesForce Mobile for Android
MintFly has just released the first mobile SalesForce.com application on the Android market. To install, just search for “SalesForce” on the Android market. The Pro release contains the following functionality:
• Viewing of all standard and custom objects
• Full search
• Related results
• Integration with phone, Google maps, and email
• Ability to password protect your session
See the webpage below for more information and screenshots. http://mintfly.com/main/2010_03_mintfly-for-android-released
This application is only for SalesForce Professional or higher, due to SalesForce restrictions on versions below professional. Please check your SalesForce.com version before downloading.
www.mintfly.com
www.mintfly.com currently offers a lightweight mobile web SalesForce.com interface that has been tested on Android. This application also offers the ability to view and edit all standard and custom objects.
Post new comment