Salesforce.com releases no-cost 'lite' mobile application
- 07 April, 2009 14:07
- Comments 2
Hoping to drive customer retention, Salesforce.com on Tuesday unveiled a mobile application that is available to all users at no charge.
Salesforce.com Mobile Lite is not as full-featured as the on-demand CRM (customer relationship management) vendor's full-fledged mobile application, which is included with an Unlimited subscription but costs an extra US$50 per user per month for Professional and Enterprise edition subscribers.
For example, while Mobile Lite users can look at accounts and respond to leads, the application doesn't support custom objects.
"We look at mobile as another way to increase customer success and the proliferation and usage of our application," said Chuck Dietrich, vice president and general manager of mobile. Some customers may also choose to upgrade to the full version over time, he added.
Mobile Lite will initially support iPhone, BlackBerry and Windows Mobile devices, but despite Salesforce.com's close ties to Google, Android support isn't yet available.
Salesforce.com is "working closely" with Google on that capability, according to Dietrich, but he declined to provide a release date. In any event, Salesforce.com customers are primarily using the other mobile platforms, he said.
Overall, Mobile Lite is "a cool idea" and a good way to keep customers in the fold, but Salesforce.com likely has a longer-term strategy in mind, said analyst Denis Pombriant, managing principal of Beagle Research.
"They're going to build up demand for mobile apps this way, and I suspect that down the road, they'll have some way to monetize that increased demand," Pombriant said.
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Bob Sullivan
www.mintfly.com currently offers a lightweight mobile web SalesForce.com interface that has been tested on Android. This application also offers the ability to view and edit all standard and custom objects.
Bob Sullivan
SalesForce Mobile for Android
MintFly has just released the first mobile SalesForce.com application on the Android market. To install, just search for “SalesForce” on the Android market. The Pro release contains the following functionality:
• Viewing of all standard and custom objects
• Full search
• Related results
• Integration with phone, Google maps, and email
• Ability to password protect your session
See the webpage below for more information and screenshots. http://mintfly.com/main/2010_03_mintfly-for-android-released
This application is only for SalesForce Professional or higher, due to SalesForce restrictions on versions below professional. Please check your SalesForce.com version before downloading.
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