Why 3D will fail in 2010

Will or won't 3D make its mark next year?

James Cameron's hotly anticipated 3D movie, "Avatar," hits theaters across the U.S. and elsewhere recently. Besides stunning computer generated imagery and a predictable-but-appealing storyline, the movie will become well known for high-quality 3D.

Although an early review of "Avatar" famously said the 3D effects were "literally vomit inducing," most will be impressed. It's likely that actual nausea will be experienced by only a small minority of viewers. "Avatar" is prompting armchair prognosticators to predict that the film will mainstream the use of 3D in the movies.

In fact, multiple industries -- TVs, software, PCs, videogames and even cell phone handsets -- are ramping up a new generation of 3D products that will be released in 2010.

Despite the hype -- and billions in risky investment -- most of these efforts will fall flat. I predict that people will largely reject 3D consumer electronics products next year.

Why 3D movies never caught on

When I was a kid in the 1970s, I saw the 1953 horror film "House of Wax" in 3D at the Chinese Theater in Hollywood. It was an old movie even then, but the film set the standard for pandering to 3D technology with scenes showing random objects flying at the audience.

Judging from the trailer, you can see that 3D was hyped 56 years ago.

One of the problems with 3D technology is that it tempts directors to change the action, and sometimes even the story, to get a rise out of the audience with cheap 3D tricks. They did it in "A Christmas Carol" with Jim Carrey. They'll probably do it in the upcoming "Alice In Wonderland."

The trouble with 3D in movies is that Hollywood is confusing novelty with sustainable appeal. Audiences will quickly tire of 3D pandering -- and of wearing goofy cardboard glasses.

And that's one of the problems with 3D as it's currently set to be offered in consumer electronics. Executives smell money. But they just don't get 3D.

"We went from standard definition to high definition, and [3D] is the natural next step." HDlogix president Jim Spinella said recently, perfectly encapsulating the conventional wisdom among 3D advocates.

That statement sounds reasonable. But it all hinges on what "3D" means. If "3D" means goofy glasses, then, no, going from not wearing goofy glasses to wearing them is not a "natural next step." And HDlogix's own technology helped demonstrate that.

A Dallas Cowboys football game last Sunday featured the "first live 3D broadcast ever to be shown on giant video screens at a major sporting event." The idea was to showcase HDlogix 3D technology. At halftime, the giant screen switched to 3D mode, and the fans were invited to put on the 3D glasses that were handed out at the entrance.

The intent was to show the second half of the game in 3D. But many fans refused to wear the glasses, and saw a blurry picture. Some of those who did wear them felt nauseous. The crowd booed. After a few uncomfortable minutes, the video was switched back to normal, 2D mode. The crowed cheered.

This is the horrible reality of current-generation 3D. People cheer when you turn it off. That's too bad, because several industries are throwing a lot of money at it:

* All the major TV makers are working on 3D-ready TVs that will ship in 2010. A Sony executive said recently that he expects up to half the TVs Sony sells in 2012 will be 3D-capable.

* A subscription TV service in the U.K. called British Sky Broadcasting plans to launch next year Europe's first-ever 3D TV channel.

* The Blu-ray Disc Association finalized the codec last week for creating full 1080p 3D Blu-ray content. The new format will require a 3D-capable LCD or plasma TV.

* The June 2010 World Cup tournament in South Africa will be taped in 3D. Some of the Winter Olympics will be captured in 3D as well.

* Disney's "Toy Story 3" will be re-released to IMAX theaters in a 3D version in June.

* Sony plans to make all 2010 PlayStation games playable in 3D.

* A $US199 product from Nvidia called the GeForce 3-D Vision Kit creates a 3D effect on existing PC displays, and works with about 400 PC games.

Phones, other consumer electronics are also getting experimental 3D displays and software. Most of these efforts will fail to meet the expectations of 3D boosters.

Where 3D will succeed

3D technology will win over consumers in a sustainable way only when three conditions are met. First, it's got to be really high quality, without blur or other annoying artifacts. Second, 3D has got to be used for the right applications (more on that in a minute). Third: no goofy glasses!

There's hope. Applefiled a patent for no-glasses 3D, which tracks the position of the user to auto-adjust the display to maintain the 3D effect. They're not alone. A great many researchers, designers and inventors are coming up with ways to create the 3D illusion without glasses.

And because 3D is being thrown at just about everything, some applications will succeed wildly. One of these is gaming. 3D will rock the gaming world when it becomes a tactical advantage in game play. When 3D lets players look behind other players and onscreen objects by leaning; when it helps players discover monsters hiding in the bushes, gamers will embrace it. If 3D becomes enough of an advantage in game play, gamers would even be willing to wear the glasses.

But for mainstream content -- TV, movies and similar fare, 3D isn't ready. I predict that most 3D TVs will go unsold or unused. (Many still aren't even watching HD programming on their HDTVs.)

HDlogix executives set out to change the world, and must have been shocked and horrified to hear the public booing their big showcase of 3D technology. Unfortunately that scene will repeat itself all year as one 3D product after another is rejected by the gadget-buying public.

Yes, of course 3D technology will go mainstream. But not yet. You don't need special glasses to see the epic fail that awaits this not-ready-for-prime-time technology in 2010.

Mike Elgan writes about technology and global tech culture. Contact Mike at mike.elgan@elgan.com, follow him on Twitter or his blog, The Raw Feed.

More about: Apple, British Sky Broadcasting, eForce, Nvidia, Panasonic, Sony
References show all

Comments

1

Anonymous

Wed 23/12/2009 - 16:50

So many objectors

I have been reading the google 3d tv new articles for a while and i can remember when there were only 500 or so , lately the amount of 3d tv news stories have exploded , it still amazes me how many naysayers there are , it's coming , it's fun , it's the future !

2

gareth evans

Mon 28/12/2009 - 10:29

Goofy

You seem too negative. You are conflating your own oppinion with what you *think* is the mainstream oppinion.

To watch Avatar, you could watch it either with or without the specs (no funnty blurry pic); it uses Polarization tech, and the specs are not made from some cheap cardboard. Sounds to me is if you've not even been to see Avatar, and your basing your oppinion on the 1950s, really there's no blurry pic without the specs.

For my next TV which I *also use to play games* it seems idiotic not to get a 3D TV. I also wear specs in real life, as do a great many people, it's not a big deal. You use the word "goofy" more than 4 times in your article...we get it maybe you don't like specs.

3

Mark

Tue 05/01/2010 - 06:13

3D

The 3-D used in Avatar is very subtle, and not used for the 'joke' aspect of many animated films. It's designed to give a greater depth of field to a completely CGI world. This reviewer's opinion is clearly behind the times.

It's a gimmick, but it's not the gimmick you think it is.

4

Anonymous

Thu 07/01/2010 - 14:52

I would like to mention that on seeing 3 3d shows at fun parks on the gold coast my eyes adjusted & flattenned the 3d so on the 3rd watch I did not get the same 3d depth as the 1st & 2 goes - NB movie 1 & 3 were the same at the same place & the difference happened for me my sister my neice & nephew. The human brain is an amazing thing. I have also been able to create 3 d effects in the bush after using strong binoculars with my naked eye in that after using the binoculars which created depth of field my eyes created the same depth of field without the binoculars for a small period of time

5

Anonymous

Sat 09/01/2010 - 21:05

I for one after spending over $2000 to upgrade to a HDTV and Blu-ray player would not upgrade again just for 3D TV. Hardly any decent films (excluding Avatar) are made in HD, and I do not see the point of changing once again to a 3D platform just for a couple of films.

6

FTX

Mon 11/01/2010 - 10:49

Goofy cardboard glasses ? Oh really ? Stop

I stopped reading at "goofy cardboard glasses" : you sir really have no clue what you're talking about. You have, or had and still have, a predetermined mindset about 3D since your experience of the 50s and won't adapt : you're someone from the past and none of any of your predictions will happen. You're just like that Perez Hilton idiot who was predicting Avatar to fail at the box office...

Why 3D will fail in 2010... How quaint... And this site is called techworld ? Hmmm...

7

Anonymous

Thu 21/01/2010 - 20:40

Hahaha

did u ever go to the cinema and see avatar 3D? u never experience it right? thats why ur opinion sucks

8

Anonymous

Thu 04/02/2010 - 10:33

Well it's 2010 now...

How do you see through that egg on your face?

9

Anonymous

Thu 04/03/2010 - 21:56

It doesn't mater what you think

Catchy title, but the rest was just blah - blah.
This article was going to be written with a negative bias long before it hit the keyboard.
Maybe for a encore you can explain how the automobile will fail be cause it is too noisy, expensive or over engineered.
For many, regardless of the mainstream, in 2010 3D TV will be a success. The mainstream will ultimately buy in, like it or not, because the incorporated computer chips being developed now, with the latest audio & video circuitry, will also incidentally have "3D Ready" circuitry. To illustrate the point to the writer, allow me to compare this transition to the succession of the LP vinyl record, to audio cassette, to CD to MP3. Putting your head in the sand is not going to stop the world from walking over your carefully worded, but incorrect argument.
3D was rejected in the past because previous attempts were poor substitutes to 2D. They were blurry, washed out, low resolution, gimmicks that tried too hard and were not worth the trouble on a baby 24 inch screen at home. Its like saying today nobody would be expected to get in a Boeing 747 because of the hydrogen filled Hindenburg airship that exploded in the 1940's. Functionally the two airships did or do the same thing. This time the electronics companies have literally spent a billion man-hours over 50 years to finally get the technology right, so sit back and be pleasantly proven wrong.

10

Anonymous

Thu 11/03/2010 - 15:39

epic phail

Be it that the new 3D is improved. HDTV is just starting to get good numbers. Content is still very limited. You early adopters might want to believe in this will be a new era of greatness but overall it will fail to get the numbers the promoters are hoping for. Money isn't there for most people who bought HDTVs lately. It will eventually get mainstream but not in 2010.

The tittle works, 3D will fail in 2010

11

sach1

Tue 16/03/2010 - 03:43

3D TV with glasses set to fail !

Hi there,

any 3d system that relies on glasses will ultimately fail.

why?

because when lenticular technology accompanied by user motion tracking hits the market in the next 3-5 years, no-one will want to wear glasses. no-one wants to wear the glasses but there is no viable alternative so far.

as such, the mass uptake of 3d will not come until the newer techs arrive and prove themselves.

nb. even if your already wear glasses are you happy to keep taking them on and off. has watching tv become such a planned event.... i dont think so!

now if you want to really be forward thinking.. 10 years perhaps, then tv screens should be a thing of the past. instead a laser emitter will track your eyes and send the image directly to each eye... sure dust etc is a problem at the moment but over short distances with redundancy its still a very viable prospect!

we also have the ability to create directional sound and light tactile response through ultrasound tech so watch out for the holasuite... possibly in our lifetimes.

(im no expert but i have logic and the ability to dream!)

12

Jesse

Sun 28/03/2010 - 15:37

And you obviously have a predetermined view that 3D will succeed. Have you not rented a Blu-Ray 3D movie recently ? If you had, you would see that they still come with those "1950's glasses" Mr. Know-It-All. Are you by some chance somebody that lives 20 years in the future where everybody has a Blu-Ray player and a HDTV and they are ready to leap to the next technology ?.... Or do you live here in the year 2010 where people are just starting to buy HDTV Technology. 3D will fail, I'm not saying this year but it will fail. The people who don't have HD yet will not jump straight to 3D, and do you really think people who have just invested in a HDTV and an archive of Blu-Ray movies will want to start over with a 3DTV and movies to go with it ? That's just not logical thinking Sir....please let me know if the Canucks win the Stanly Cup in the future !

13

Anonymous

Sun 28/03/2010 - 18:46

3D (Quite Literally) Not For Everyone

I have bad eyesight with one eye stronger than the other that seriously interferes with my depth perception. My partner is colour blind. Just how effective do you think 3D is to us? Every time we walk into a cinema and see the words "3D" on the movie we want to see, we walk out and find one that is showing it in a format we can actually watch.

3D is not not for everyone, especially those of us with sight issues.

14

Anonymous

Sun 28/03/2010 - 20:50

It doesn't mater what you think (cont)...

To clarify a couple of points, because some people don't seem to be getting it:

Point 1. A minimum of 90% of the TVs purchased globally in the past 10 years were color. Maybe all those purchasers didn't need or care about color. However, manufacturers need to focus on the majority, so like it or not color functionality is built-in and generally what is offered. 100% of the people that have a new color TV set do not dial it down to black and white

Point 2. Historically, once the technology exists to produce more advance computer chips, a company would be suicidal to deliberately revert to a more primitive format. (I could be wrong but I honestly can't think of a company that still exists that previously successfully tried this).

Point 3. Things like teletext were built into TVs many years ago because after the initial investment it cost nothing to include this functionality. 3D is the same. Use it or don't. Manufacturers are not going to make two versions of the same TV and distributors/retailers are not going to supply two versions of the same TV unit.

Point 4. Both a 3D and a 2D blu-ray player will cost the same in 2011. Ditto for the Blu-Ray discs and TVs. Why would you buy a 2D unit for the same price. You can always play a 3D disk on a 3D Blu-ray Player on a 2D screen, so you ultimately you pay nothing for the option.

Point 5. Personal 2D Blu-Ray libraries are relatively small and rare. 3D launch works at current 2010 timing.

In summary: If you want to completely shun 3D you'd better buy your '2D only' gear quickly. 2010 is the last year you will have that option, unless you want to buy a ‘no brand’ unit in the future.

15

Anonymous

Tue 30/03/2010 - 22:07

3D (Quite Literally) Not For Everyone - Update

Today my partner bought the 3D Top Gear mag and we both tried the glasses. He kind of got them to work, but for me the whole process was an epic fail. Due to the fact my sight is better in my left eye, all I could see was red. When I tried to even it out, my sight just switched eyes and all I saw was blue. So the colour glasses are most definitely a no-go for me.

16

Anonymous

Thu 01/04/2010 - 22:20

Too early to make the jump

With several competing standards it would be foolish for anyone to make the jump - yet..

If they ever settle on one 3d standard it is going to take years. There will always be new ways developed to produce 3d images on your TV. Will a clear winner emerge?

Remember the 'HDTV ready' scam - where 720p was not full HD - is the same thing going to happen with '3D ready' TV's? Are we getting a cut down version?

If you buy a TV that has 2 pairs of 3d goggles you're going to need extra pairs (at £100 a pair) for your kids or friends. Even if your friends have their own pair of 3d glasses - are they going to be for the same make of TV?

A recent survey of 3d for football matches - like pretty much everything - is that after a while, you forget about the 3d component and just watch the game..

For films; I dont really care whether it was 720p, 1080p or 3d if its an engrossing film. Are the companies dumbing down films and just produsing eye candy? Would you watch The Godfather or Shawshank Redemption in 3d?? I dont think so..

Keep 3d to the cinemas where its an occasional treat and works on a BIG screen..
3d on a 40" screen? Hmmmmmm..

17

Anonymous

Thu 22/04/2010 - 06:42

Blind Fools

3D is here, it's selling very well despite what this expert thinks. Also: ( lenticular technology accompanied by user motion tracking) - Really, are you some nerd living in the basement. This tech is no unrealitic, you might as well be waiting for a hollowdeck, geek.

This author is way out of touch with todays market, comparing this 3D to the 3D of the 50's and 70's is like comparing a bi-plane to a jet fighter.

Why do I even b other reading these lame blogs anyway. Morons.

18

Anonymous

Thu 22/04/2010 - 08:46

blind fools?

...says the jerkoff who's probably working for one of the companies set to lose big money on 3d. no-one wants to wear glasses, nancy. not only are they unnatural and annoying; people feel uncomfortable with them because the technology violates fundamental rules about how the eyes see 3d. y'know... natively. in the short term, it's not a big deal. in the long term, you're gonna feel those hours and hours of viewing - and that's why it'll fail. you can sputter all you want, but if it doesn't feel right, it isn't.

here's an article which might explain the concept a little better, if the shit you call brains can comprehend it:
http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.slate.com%2Fid%2F2215265%2F&h=6b276

suck it,

t

19

Anonymous

Sun 25/04/2010 - 08:28

I saw Avatar in 3D at the theater. The new 3D technology is lightyears ahead of what it used to be, but I'm still not impressed. Avatar will be the last 3D movie I ever pay to see, and I will certainly not be buying a 3D HDTV. It's not just that you have to wear glasses to watch it (which is annoying enough), I just find the whole 3D experience to be gimmicky. It does NOT look like reality, it looks like a sort of artificial hyper-reality. That, and I got a bit of a headache watching Avatar, although not as bad a headache as the old 3D gives me. Still, I think Avatar's success had mislead the industry to way overestimate how much the public wants 3D. I may be in the minority, but I don't want 3D and won't be paying for it in the theaters or in my home.

20

Anonymous

Mon 26/04/2010 - 01:44

3D - more tech gimmickery

I saw Superman Returns in IMAX years ago and was stunned by the 3D for about 5 seconds, then forgot about as I realized how bad the movie was and how much the 3D does NOT contribute to the experience of watching the film. It can be argued that after you've forgotten about the effect, the only noticeable difference is subtle eyestrain and the discomfort of wearing hardware on your head, esp if you do not normally wear glasses.

I'm curious as to how the industry expects the public to embrace 3D when 2D tech is still iffy. I've got 120Hz and 240Hz displays with frame creation modes that unnaturally smooth out action and makes anything shown feel like live video. I never use these modes because it makes the material look extremely unnatural and this is true even with sports.

Maybe I'll try looking at some porn one day like this and revise my opinion about 3D.

-J

21

Gavin

Sat 08/05/2010 - 00:49

3d is ok, even good, and in Avatar it was damn amazing

I was totally impressed by Avatar, and so were my friends. We saw it using the circular-polarization tech (as opposed to the LCD-flicker tech). I really enjoyed the experience and afterwards thought ... 'cinema will never be the same again'... And It's probably true, but of course, not everything will have the same production values as Avatar. And not all implementations of the technology are the same. I saw Clash of the Titans for example, and it was really disappointing. It used the flicker system. And I understand that Clash of the Titans was a 'dimensionalized' film rather than natively shot in 3D. So it was blurry, jerky and lacked the depth that Avatar showed.

However, I did pay to see Clash of the Titans and although I was disappointed, I will pay to see more 3D, there will be other films that succeed at 3D and I don't want to miss that. I'm also a gamer, so I want this technology in games ASAP. Preferably the polarization method, but that would require technology that isn't in mass production yet, so I'll put up with the LCD method until then.

3D is great, it's here to stay and it will take a market share. I'm happy about that :)

22

Anonymous

Sat 08/05/2010 - 21:14

3D is much more viable in 2010 than it was in 1970.

Mike, I think you've greatly misunderstood what 3d in the future will be about. Comparing past experiences from the 50's, 70's doesn't predict future outcome. It's like predicting the stock market. You can't predict the future based on the past with incredible certainty. Most 3d experiences from the past was a pretty big let down. And while it's true that producers try to get a "cheap" rise out of the audience to perhaps make up for a horrible 3d experience, again, the past doesn't equal the future. At least not 100%. For one the 3d of today is far more advanced. Yes, I know there was good 3d in the past on occasion, but let's face it, most things were crap. Also any attempts to bring 3d into the home usually failed on lousy mediums like VHS, or a less than crisp old crt set.

Today's technology is digital and uses computers to produce images. High quality LCD panels can be produced along with good quality glasses, at high refresh rates never heard of until 2009/2010. I'll agree it's still going to be a slow start , but for once it all seems possible now. A one time, somewhat pricey investment and the customer now has 3D in their homes. Tell me about how that was possible in 1970, or 1990, or even in 2005. It wasn't, or at least not in a form that was easily accessible.

Also you totally misunderstand that some people want to see a 3d movie because it has actual depth to it. Especially those with home theater setups like this sort of thing to be on their big screen TV's. It's more of a personal family affair rather than random people running into see a flick. It's easy to put 3D down based on the past. And in doing so it's easy to bring up all the most negative experiences one can imagine like red/blue glasses, pop corn stuck to the shoes and horrible slime monsters screaming out of the scream (actually I liked that last one, lol). But someone with say a nice 55 inch to 72 inch set 3D IN THEIR HOME will likely be thrilled with the result.

And if you are against 3d, then it's easy to say you don't want to wear the "silly" glasses as if it were meant to be a fashion statement. They are really no more of a hassle than sunglasses. So what?
Does that mean people will sit there and watch all their programs with glasses on? No, but any program where they want to see the depth available then yes. In other words, 3d will be seen more of a choice and a viewing treat rather than something they must do in order to watch TV. It's not like everyone goes from regular TV to wearing glasses as you've suggested in your blog. And then you list that as one of the reason's why it would fail. It's again a choice. And have you seen truly good 3d? I don't mean effects, but true stereoscopic video. It's amazing. Plus many people who see an outside scene containing rolling hills or drop offs say that it's totally different than 2D TV. They can suddenly make out how deep things are do to the DEPTH they see. 3D is NOT all about effects. As 3D progresses it's exactly what you'd think it's for. For seeing realistic scenes with your eyes as you would if YOU WERE THERE.

As for people refusing to wear the glasses at that event, it sounds like they are idiots. Why? A smart person would have at least tried it. But if they didn't want to then they would politely not wear them. What kind of person BOO's? Were they 12? Also I'm sure it was advertised as having a 3d segment. And when they handed out the 3d glasses, those people should have gotten the hint it was in 3d, DUH! Again, idiots. But really, that makes your "story" a little less convincing since most people again would recognize that handing out 3d glasses meant it would be in 3d. And while some people might get nauseated, most people don't. So again, your attempt to hint that this represents most peoples sentiments falls apart.

Another thing your failing to understand is that it's a fairly individual preference even though most people are interested. That means that people choose these 3D TV's for their homes because they like the idea. It's not the same as someone handing out glasses at some random event. And those people are typically more patient. Also what you don't seem to get is that a TV with a 3D option isn't that much more than a regular set when you are looking at higher end big screen TV's. People who need to buy a new set because their old set is dying usually consider that getting the 3d option is a smart move even if they don't get the glasses right away. And in the near future the price of these 3D sets will just even closer. In fact I suspect that ALL TV's will be 3D pretty soon since it will just be a menu option anyway. Then it's up to them whether or not to purchase 3d glasses. THAT is why all TV's are going 3D. And yet you don't seem to get it..

But as I read more you keep going on about "no glasses", blah blah. It sounds like that is your reason to write about this. But no glasses 3d is a long shot and they don't look very good. And this idea of Apple to track your movement just gets back into geeky gear which many could object to. Also this is for small applications. It's just another way for apple to convince their followers that they've done something new when actually they haven't. Even their ispec idea is as old as the sun since the invention existed in the 90's. --- But back to todays LCD shutter glasses. I have no problem wearing something no more intrusive than sunglasses if I'm going to get good 3d. Have you ever seen really good 3d? I don't mean gimmicks, but REAL depth with great 3d. It looks just like you are walking outside or around with your own two eyes. And that's pretty neat if the movie you watch takes you to a place you've never been to. On a really big set with good glasses, it can look fantastic. But I've seen good 3D on 55 inch sets too.

For me, having seen really good 3D on home sets I'd HATE to have a lousy TV that doesn't use glasses. I'd shift my head and the image would fade. People would have to be tied to certain spots in the room for it to look good. It would be vastly more expensive than current sets and far more limited. It is however very cool for small handhelds though. But give me these wireless 3D glasses that are again no worse than wearing sunglasses to use in the comfort of my home. I'd take that ANY DAY. Now I don't know what the sets of 10 years will be like. They may be great. But if you want to talk about an EPIC FAIL, it would be glassless home TV's. At least for a number of years to come. I say, let the super picky skip 3D. At the same time, it's now May of 2010 and I think 3D is catching on a lot better than you anticipated.. I suspect most that boo this are typically people that couldn't afford over a 40 inch set anyway. But I think most people are not all as stupid as the crowd that simply Boos everything in site like a bunch of 12 year old kids. Watch and see. 3D will slowly pick up now that it's all digital. Either way, 3D is here to stay and will only get clearer, better and cheaper in the next few years.

23

Anonymous

Sat 08/05/2010 - 21:37

Sorry, but there are lots of people that DO want to wear 3d

It doesn't take someone working at a company to say that. Any typical person can see 3d is here in a much bigger way. 3d viewing doesn't have to be long term either. You're assuming that once someone gets a 3d set that they must watch with glasses on forever. Again, it's for those who want to see it once in a while and enjoy that experience. And it makes more sense because actually we see in 3d anyway. As for that article, it was interesting, BUT it avoids the fact that people who watch 2d screens don't have to re-focus as much. But this is true of real life. When you walk around you must focus on objects in front of you all the time. And when you get tired, you might want to rest. But on the other side, people can also defocus in real life and blur out objects or not even care. The same is true of a 3d movie. You can avoid focusing in on every object if you relax. Some people just get so excited by the 3d they try to focus on everything and that's where some people might get tired. And some people don't have good eyes. 3d is not for everyone. But for those who don't appreciate 3d to run around and suggest 3d shouldn't be included in new sets and call people "shit for brains" is pretty selfish and narrow minded.

24

Anonymous

Sat 08/05/2010 - 21:38

that was directed at the person below that said no one wanted to watch 3d or wear 3d glasses.. Not true.

25

Tony R

Tue 18/05/2010 - 03:00

I think this is where a lot of people really got the rug pulled out from under their feet. Even Roger Ebert. They had convinced themselves that almost no one or that everyone does not want or like 3d. That is so not true. Look at the 3d ticket sales in market sectors that have these 3d movies play in 2d and 3d. Many are by passing the 2d showing. They don't want to believe that people are going to 3d showings over and over again because they - - gasp- - like it. They say 2d is better and 3d has all these flaws, but for many 3d just looks better than 2d. That is the plain simple fact. Sorry. Either they must deal with that, or be angry and bitter about it. Their choice.

26

Anonymous

Sun 20/06/2010 - 08:25

3d Sucks and will fail as long as you must wear glasses

Look, of course there will be some geeks that are willing to wear stupid uncomfortable glasses to watch 3d but for the mainstream it will not happen. When HD came out it became popular because people were going out and seeing it in sports bars and watching with their friends. It made them want to buy a tv with that sort of picture at home. Now, can you picture guys at a sports bar watching football with those stupid glasses on???????? and guess what........they are the ones that buy new types of tv's>>>>>>get it??????? that's why it will fail until they can figure out a way to show 3d without glasses.

I watched a demo at best buy and it's a joke!!! even with the $70 pair of stupid glasses on.

27

Anonymous

Thu 12/08/2010 - 20:36

3d tv in australia

I watched 3d tv and it was great and i went and got some 3d blu-ray movies and i recorded in 3d onto a hard drive from the 3d tv and im looking forward for more 3d titles to come out and Avatar got me into 3d tv and 3d tv's are mpeg 4 compatable and foxtel hd is in mpeg 4 and sbs had a 3d channel 200 on the iq2 box with the other hd channels

28

another sucker born in the past minute

Wed 25/08/2010 - 05:20

3D

Do you recall that jackie gleason episode in which Ralph tells Alice the reason they dont have a TV set is that Ralph is waiting for 3D TV ..

Seriously when it comes to HDlogix you better wait longer than Ralph.

The HDlogix technology may be a scam. They are no doubt trying to hype the technology again to sucker a sale ..They used to be known as CliqueCommunications and when HDlogix fails they will likely rename the company try again.

29

Anonymous

Tue 31/08/2010 - 12:58

Glasses Free technology

This is a good point, however toshiba is currently creating a 3d tv which requires no glasses and causes no eye fatigue

30

Anonymous

Thu 02/09/2010 - 13:50

3D TV cannot fall - no way! Why?

If you really understand how the latest 3D glasses work (not the old red/blue glasses), you can still see 3D even color blind or "one eye stronger than the other".

A lot of people have missing the most important points:

1. If all your friends, relatives, neighbours are having a COLOR TV set at 70's, do you still using your old BLACK & WHITE TV set even they are in perfect good condition?

2. If everyone are using a LCD monitor for their computer at 90's, will you still using the old CRT monitor even they are in perfect good condition?

3. If everyone is watching Movies using a Blue-Ray player now, do you still using a VCR player or CD player or even DVD player even they are in good condition when the Blue-Ray Movies is as cheap as $10 each? Yes, $10 only, cheaper than a DVD version - The most recently sale price in a big video shop!

4. Now, if everyone's home have a 3D capability TV at 2010's, all your friends are watching 3D movies, 3D TV channels, 3D video chips that created by themselves etc., - Without 3D glasses or with 3D glasses does not matter - Do you still using your good old non-3D TV setting? Without being laughing by everyone else??

31

Roger Epert

Tue 14/09/2010 - 07:31

Roger Ebert "hates" 3d...

"3-D is a waste of a perfectly good dimension. Hollywood’s current crazy stampede toward it is suicidal. It adds nothing essential to the moviegoing experience. For some, it is an annoying distraction. For others, it creates nausea and headaches. It is driven largely to sell expensive projection equipment and add a $5 to $7.50 surcharge on already expensive movie tickets. Its image is noticeably darker than standard 2-D. It is unsuitable for grown-up films of any seriousness. It limits the freedom of directors to make films as they choose. For moviegoers in the PG-13 and R ranges, it only rarely provides an experience worth paying a premium for."

http://www.newsweek.com/2010/04/30/why-i-hate-3-d-and-you-should-too.html

32

Anonymous

Fri 17/09/2010 - 20:44

3d tv

I WILL BE GETTING A 3D TV, but im goin to hangfire for a while as ive only just got a hd tv last year
38 inch, thing is when i get the new 3d tv were is my hd goin in the bedroom?

33

Dalxanda

Mon 20/09/2010 - 13:17

Lemmings in 3D

You forgot number 5...

5. If everyone decided to jump off a cliff in the year 2012, and all your friends are jumping off cliffs, would you still be sitting on your couch while everyone else was jumping off cliffs? Even if everyone is laughing at you because your not?

... the key is... 3D is not ready right now.... reguardless of how much hollywood, and big companies want it to be. It may get there in the future... but not now. To compare 3D to the black and white tvs, and the old formats is completely different. For these reasons...

A) If given a choice between black and white, and color... color is obviously better.
B) Given a choice between tapes that don't hold near as much and DVD's ... DVD's won.
C) DVD's vs. Blu-Ray ... The argument is still up on this one. There is no real change for some people between the two. It was not a drastic change. Some like it some don't...
D) HD and Standard - Same argument with DVDS and Blu-Ray.
E) 3D - What is the purpose of it? Other than a gimmick...

34

And the Reason is ...

Wed 17/11/2010 - 21:53

Immersion.

35

Tulsahere

Fri 18/02/2011 - 06:58

I have to say I completely disagree with this article. I recently purchases a new Vizio 3d 55 LED...absolutely love it from my older Samsung LCD 52; which was a huge disappointment.

After getting it installed, hooked up Sony BD, and Pioneer 3d Ready...and yes put the glasses on...the 3d Experience was "oustanding and far better than theaters" in my opinion...

Therefore, 3d is on it's way in for me...I will def. purchase 3d movies over standard HD...just more fun, exciting and in the comfort of my own home.

Final note: wish I had stock in some of these companies...

36

Kim

Thu 10/03/2011 - 07:13

The two colourblinds in our family can't see the 3D , so I am not sure that the new style "works for everyone" as mentioned by one of the posters here.
3D won't have my money until they actually make it work for everyone, without annoying glasses, and without having to sit directly in front of the tv, Obviously too many of us live here, because I am always stuck watching tv on an angle, and 3 D doesn't work for me that way. Or I end up feeling sick from it.No thanks.

37

Pasquini

Tue 12/04/2011 - 06:51


Thank you for the wholesome judgment. My neighbour and I were preparing to do some study about that. We got a nice book on that matter from our local library and most books are not as informatory as your site. I am pleased to see such information that I was searching for a long while. :)

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