Telstra reveals iPhone 4 pricing: free on $79 plan

Telstra has announced pricing for the iPhone 4 which is due for release on July 30, including no upfront cost for a 16GB model on a $79 plan or above with a 24 month contract.

In response to “tens of thousands of customers” having registered their interest in the latest Apple handset, Telstra will open 25 stores in New South Wales, Victoria, Queensland, Western Australia, South Australia and Tasmania from 12 am on Friday.

See this PDF document for the full list of Telstra stores opening for the midnight launch.

The $79 cap plan offers up to $750 per month for standard calls and text to any local network plus 500MB of included data to use in Australia.

Other 24-month plan options are a $49 cap ($400/200MB) and a $99 cap ($1000/500MB).

The $49 cap will offer an iPhone 4 16GB for $149 up front and a 32GB model for $299 up front.

Customers choosing the $79 cap can get a 32GB model for $199 up front. This phone is free on the $99 cap.

All three plans will offer the older iPhone 3GS 8GB model with no up front cost.

Executive director for Telstra’s consumer division Rebekah O'Flaherty said the company is anticipating huge demand for the iPhone on its Next G mobile network.

“We know our iPhone 4 customers will love the speed and coverage available on the Next G network as they browse the mobile net, update their social networks and send e-mail on the move," O'Flaherty said.

The new plans represent a change in Telstra’s iPhone strategy which has received criticism for offering paltry amounts of data access.

Telstra’s iPhone page is online at: http://www.telstra.com.au/mobile/phones/iphone/

This week Telstra also announced better value fixed-line broadband plans.

This week the three mobile carriers all announced their iPhone 4 pricing and plans, see:

• Telstra reveals iPhone 4 pricing
• Vodafone, 3 show off iPhone 4 pricing
• Optus launches iPhone 4 plan details

Rodney Gedda is Editor of TechWorld Australia. Follow Rodney on Twitter at @rodneygedda. Rodney's e-mail address is rodney_gedda@idg.com.au. Follow TechWorld Australia on Twitter at @Techworld_AU.

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