Google threatened by Apple’s Siri

The voice-activated search assistant, Siri, on Apple’s iPhone 4S has made Google concerned about its competition in the market.

In a written submission to the US Senate antitrust subcommittee, Google’s executive chairman, Eric Schmidt, wrote, “Apple has launched an entirely new approach to search technology with Siri, its voice-activated search and task-completion service built into the iPhone 4S.”

Schmidt believes Siri, along with social networking websites, to be quite a threat to Google because it could change the way information is searched on the Web as users don’t have to rely on Google’s search engine to do a simple search task.

"Social networking sites like Facebook and Twitter also allow users to leverage their social networks to find answers to their questions. Google is therefore competing with all methods available to access information on the internet, not just other general search engines," Schmidt wrote.

"The source of Facebook's competition with Google is not only through using Bing to search the internet but, also by offering users a fundamentally different way to discover and connect with information on the internet."

Schmidt did not believe Apple to be a threat in 2010 but is now feeling the heat from the competition of Apple’s Siri.

"Google has many strong competitors and we sometimes fail to anticipate the competitive threat posed by new methods of accessing information,” Schmidt wrote.

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