Qualcomm's Mirasol reflective color display debuts on Korean e-reader
- 22 November, 2011 21:57
- Comments
Qualcomm's long-awaited Mirasol reflective color screen technology is on the market, in an e-reader that launched in South Korea on Tuesday.
The Kyobo eReader features a 5.7-inch touchscreen color display with a 1024 x 768 format at 223 pixels per inch. The device retails for 349,000 won (US$305) online and in the stores of Kyobo Book Centre, which says it is Korea's largest bookseller.
Mirasol has been under development for years by Qualcomm and its launch brings a third major display technology to the market for e-readers and tablets. Most displays today use either bright but power-hungry LCDs, or e-ink, which is energy-efficient but grayscale and slow to refresh.
Qualcomm's displays use tiny mirrors that change their reflectivity when small voltages are applied, shifting the color seen by users. They can quickly change colors to play video, require little power to hold an image, and the company says they work well in bright sunlight, though like e-ink they provide no light of their own. Earlier this month, Qualcomm CEO Paul Jacobs said the technology will be in full production by the middle of 2012.
If used for 30 minutes per day, the new e-reader will provide weeks of reading on a single charge, Qualcomm and Kyobo said in a joint news release. The device also has its own light source to enable use in dark settings.
Most early e-readers featured grayscale screens. But a host of new devices, including Barnes & Noble's Nook Color and Amazon's Kindle Fire, have color screens and are blurring the line between e-readers and full-powered tablets.
- Bookmark this page
- Share this article
- Got more on this story? Email TechWorld
- Follow TechWorld on twitter
- Enhancing Decision-Making, Cost-Efficiency, and Profitability With Predictive Analytics
- Guidance for Calculation of Efficiency (PUE) in Data Centers
- Staying Secure and Preventing Data Leaks in a Cloud-obsessed World
- Mobile Security: Don’t leave employees to their own devices
- The State of Data Security
-
CSIRO develops hands-free technology for mining repairs
-
Broadband Forum to improve IPTV performance with new spec
-
Amazon Web Services moves backups to cloud with new appliance
-
Callforfree.net.au offers free calls to 70 countries
-
Intel ponders solar-powered CPU tech in graphics, memory
-
Excel 2007 All-In-One Desk Reference for Dummies
-
Microsoft Office
-
MYOB Software for Dummies 6E Australian Edition
-
Office 2007 All-In-One Desk Reference for Dummies
-
Windows 7 for Dummies®
-
Teach Yourself Visually Windows 7
-
Windows 7 for Seniors for Dummies®
-
Office 2007 for Dummies
-
Computers for Seniors for Dummies, 2nd Edition
Comments
Post new comment