Exetel will offer unmetered streaming of TV and movie programs provided by Quickflix to its customers next year.
Exetel has not yet confirmed pricing but is considering two tiers of service, each of which would have a monthly fee.
The first tier would include unlimited streaming of the IPTV service, while the second tier would include unlimited streaming and unlimited DVD rentals, which are limited at two at a time.
“We’re also looking at doing some ADSL bundles with those, or broadband bundles – ADSL, the NBN [or] Telstra fibre, but we haven’t come up with those plan prices just yet,” Glenn Ward, sales director at Exetel, told Computerworld Australia.
Ward said Exetel began exploring the option of IPTV services for its customers around 12 months ago.
He said going via a unicast model proved to be technical challenging for the ISP, and with Quickflix’s wholesale partnership with Optus, Exetel was able to construct plans with unmetered data usage.
“We’ve got customer demand for new services. IPTV is quite a hot topic at the moment for a lot of customers. There is FetchTV and other products in the market at the moment that our competitors offer and the Quickflix services offer an excellent catalogue of programs and movies,” Ward said.
IPTV is a growing market, with Telsyte predicting more than one-third of all subscription TV services will be provided over broadband by 2015.
iiNet was the first ISP to offer IPTV services in April 2010 with unmetered free-to-air and subscription TV to customers for around $30 a month via FetchTV.
Optus has been offering FetchTV since late 2011 and TPG has its own IPTV service which allows users to watch selected television channels through their computer on its ADSL2+ connection. The telco is currently offering this service free to customers with their broadband connections.
iPrimus has also signalled its intention to offer an IPTV service.
Ward said he was unsure what the take-up to the Quickflix service would be at Exetel, but the ISP is also planning to market broadband services to consumers who stream Quickflix on smart TVs.
The Quickflix service to Exetel customers is expected to hit the market in late January “when everyone is dusting off their new smart TVs they bought for Christmas”, Ward said.
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