Techworld

Vodafone sanitises brand, waves goodbye to Crazy John

The number three telco wants one brand for its network

Vodafone Hutchison Australia will close or rebrand Crazy John’s retail stores across Australia as part of a new single-brand strategy, a Vodafone spokeswoman said today.

The change is effective 20 February, she said. After that, Vodafone will continue to support Crazy John’s customers through its own store, website and telephone number, she said.

“Some of our Crazy John’s locations will close, while others will be transformed into Vodafone branded stores over the coming months,” the spokeswoman said.

Vodafone will try to limit job cuts, she said. The number-three telco announced 500 redundancies in late October.

Vodafone is “committed to ensuring a smooth transition for our customers and will do our best to redeploy as many Crazy John’s retail employees as possible to work in one of our many Vodafone stores.

“It wasn’t an easy decision to make but it is necessary to remain competitive and to ensure we focus our investment where our customers and people will benefit most.”

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Tags marketingVodafone Hutchinson Australia (VHA)jobsCrazy John'sbrandwirelessmobile

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