The Australian Communications and Media Authority (ACMA) has given a formal warning to ACRIS Services for sending marketing emails that did not comply with the Spam Act.
According to ACMA, the company sent 17 unsolicited emails which promoted its website optimisation and design services to people without their consent.
The ACMA had written to ACRIS Services about its Spam Act obligations on a number of occasions before commencing an investigation.
Under the Act, companies can’t send marketing material to consumers unless they opt-in to receive communications.
Auction website GraysOnline was penalised with a $165,000 infringement notice for sending emails which did not have an opt-out facility and to some customers who had already withdrawn their consent to receive marketing messages.
ACMA also fined Melbourne nightclub operator,Minardi Pty Limited, $15,000 for sending promotional SMS messages that had no contact details or an opt-out function.
An ACMA spokesperson said that under the Act, all promotional SMS messages must contain information to help consumers contact the business and an option to unsubscribe.
Follow Hamish Barwick on Twitter: @HamishBarwick