Tech vendors: ignore those dollar signs behind the curtain

As is the case with selling McMansions, Mercedes SUVs and 63-inch HDTVs, pushing expensive technology products and services during a global recession isn't an enviable task. Late last year, when the economic meltdown began and corporate IT budgets went under the CFO's knife, tech vendors had to hastily reevaluate their marketing messages and overhaul their sales tactics.

By Thomas Wailgum | 22 July, 2009 02:50

Tags: global financial crisis, IT budgets