We like our risk management, don’t we? It allows us to identify risks, and take action to mitigate them. Risk Management can and should be applied to social media usage. It makes good sense to manage the risk by having a very clear social media policy.
Apart from the above example where it can be demonstrated that it improves productivity when we allow employees to use social media as a ‘diversion break’ from the concentration of their daily tasks, there are also the obvious benefits of ‘market intelligence”. By encouraging staff to get positive messages out there via Twitter, Facebook etc and also uncovering public opinion of your organisation that is being shared via social media, it is easy to see why organisations would permit and even encourage social media use.
At three major IT service management conferences that I attended in 2010, social media played a big role in communicating the content, the mood and the social aspects of the conference. At two of these conferences, I witnessed and participated in lively discussions on whether companies should block social media in the workplace. Whether the presentation topic was on social media or not, there was obviously a desire to get this on the table for discussion. And it was heated – every time! Many people have strong views on this topic, so this paper will look at the current industry commentary, and discuss the benefits and the risks of allowing staff to use social media in the workplace.
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