Back to work and back come the big search deals
I’m back in the office after a Winter break only to be greeted with a new search deal between Microsoft and Yahoo! Let the antitrust claims roll… Within a day of the announcement – speculated to be the remnants of Microsoft’s failed takeover attempt last year – Google piped up and said the deal might “hurt competition”.
To a certain extent the claims are valid – particularly considering Microsoft’s existing PC dominance – but it’s not the first time such big search deals have formed, and floundered.
Google and Yahoo! have entered into search agreements in the past, and at one point, back in 2000, Yahoo! even used Google’s search as its default search engine provider (see the Google press release).
That deal died out a few years later and since Google’s rise to monopolistic proportions both Yahoo! and Microsoft have both struggled to garner people’s search mindset.
Sure Bing has proven to be popular since its high-profile launch a couple of months ago, but that’s no indication it will gain any real traction in the search market.
So cries of antitrust may be a little premature when the two companies in second and third place can manage more than a sustained 15 (or even 20) per cent of the total market.
If it was a case of say, Cisco buying Juniper, then it would be a very different story.
That said, here at TechWorld we stick up for consumers and love competition.
IT vendor consolidation is rarely a “good” thing for consumers, so while we don’t cry antitrust just yet, it’s not as welcome news as say a brand new search engine backed by a large IT vendor independent of the others.
But, like Google’s attempt before it, Microsoft’s deal with Yahoo! may only be temporary.
- FTDigital Account Manager X 3 | Display + Video advertisingNSW
- FTDigital Account ManagerNSW
- CCL2 Technical Support Engineer - RightFax/MessagingVIC
- FTCampaign Managers | RTB | Display + Video | Trading desk |SydneyNSW
- FTMachine Learning | JAVA | San Fran based global Company | SydneyNSW
- FTCampaign Managers| RTB / Programmatic | Expression of InterestNSW
- FTDigital Media PlannerNSW
- FTInformation Services ManagerNZ
- FTChief Information OfficerNSW
Having an identity and access management solution is a must. Businesses cannot operate without them. However, this paper asks - are you sure the user credentials are being used by the correct individual? · Most organizations work hard to ensure compliance with corporate security policy but that doesn’t necessarily mean they’re protected · Managing identities is essential—but it can also lead to a false sense of security · Do the credentials and the behaviour make business sense? If you can’t interpret activity in the context of identity, you may be at risk
- IBM turns to local rival for help as China gets tougher for foreign firms
- Security spending gets boost from mobile, social and cloud, says Gartner
- Microsoft engineer: 'Definitely problems' with test process after crippling Windows patch
- Sony's perfume bottle camera is aimed at selfie addicts
- Carmakers put Apple's CarPlay in the slow lane
- What matters in the fall smartphone lineup: brand, display size, battery life, LTE
- Startup tips: Separating speculators from investors
- Mobile apps could be abused to make expensive phone calls
- St George to support biometric banking in iOS 8
- In Pictures: Our 10 favourite techie Simpsons episodes and moments
- ACMA requires NBN warning on backup power
- Security spending nears $2 billion a year in Australia: Gartner
- Google's search app gets friendlier to bilingual Android users
- NBN end users approach 100Mbps with FTTN
- Adult content could stimulate virtual reality market