Data trumps speed in broadband battleground
Amid all the uncertainty surrounding the NBN, Internode has started the week with a bang announcing it would join the growing ranks of ISPs offering a terabyte of data for download every month on select plans. Is it being greedy to want this level of data over fibre to the home? Last month iiNet announced a terabyte of data on one of its NBN plans (still only available in Tassie) so if the NBN goes ahead these sort of quotas will be available, but what’s interesting about this new “terabyte war” is how quickly the market for data can change without significant infrastructure build-outs.
See this PC World article for a good summary of what’s available as of the end of August.
The NBN has awakened a new appetite for speed, but in the meantime the ISPs have upped the data anti over their existing ADSL connections.
In an ideal world it would be good to have high-speed, high-data Internet services, however, if we had a choice of one or the other, which would it be?
High speed access without data is lame, high data allowances without high speed access is… tolerable.
At 24Mbps, ADSL2+ is not 100Mbps fibre, but combined with high download allowances at least it gives consumers the option of getting the most out of whatever content they are interested in like music, movies, Web TV, etc.
The terabyte push is also another stark reminder of how polarised the broadband reach is in Australia.
Many rural areas can’t get wired (non-satellite) broadband at all, yet people in metropolitan areas will find a way to complain about how 24Mbps ADSL2+ with 1TB of download quota every month is “holding Australia back”.
In many ways it’s a shame the race between ISPs centres around speeds and feeds and not coverage.
Telstra is the only one that can (and does) gloat about the coverage of its broadband services, particularly with its Next G mobile network.
In fairness to Internode is has made a bit of noise about how it’s expanding the reach of its services, including in the business market.
With a regional market supposedly starved of broadband services, you’d think the ISPs would be clamouring to offer more services.
Sure it’s easy enough to blame Telstra for not doing the same, but when we see the kind of tooth and nail competition among the ISPs around broadband data allowances, you get the feeling they are ignoring horizontal market opportunities outside the cities.
Let’s hope the NBN or the coalition’s broadband policy levels the playing field for good.
As today’s offerings indicate, services on top of any type of broadband infrastructure are more exciting than the raw access speed.
With a terabyte of data at our disposal, let’s aim for smarter broadband use and not get caught up in the speed hype.
Cloud, big data and analytics, mobile, social, and IT security have impacted networking – bringing it almost to breaking point. This whitepaper looks at the future of networking to accommodate these evolving trends.
Gartner predicts that by 2018 SaaS will become the dominant model for consuming application functionality for approximately 80% of all organisations. An MPLS solution needs to stand up to the flexibility, agility, insight and control needed for the new world of “connect anywhere to anything” at Cloud speed. Can it do all of this and compete at the price of a broadband Internet connection? Read on to find out.
- Italian police shutter Dark Web marketplace
- Black Hat 2015: Cracking just about anything
- Android Studio focuses on C++ editing
- New Google Glass for businesses will reportedly attach to other eyewear
- Ad group urges FTC to reject right to be forgotten in US
- Hacker steals Bitdefender customer log-in credentials, attempts blackmail
- Mozilla slams Microsoft over Windows 10's default browser switcheroo
- The Upload: Your tech news briefing for Friday, July 31
- Endoscope surgery robot uses air power for a steady touch
- Windows 10 installed on 14 million devices since launch
- Uber investing $1 billion in India, targets 1 million daily rides
- Lawmakers headed to Silicon Valley to push tech companies on diversity
- Hacker shows he can locate, unlock and remote start GM vehicles
- Telstra, Genesys to offer cloud contact centre services
- Cisco's pay package for CEO Robbins is a sweet deal