• Author:
  • Ledford, Jerri L.
  • Tyler, Mary E.
• Subject:
  Internet Guides & Online Services
• Published by:
  John Wiley & Sons Inc (US)
• Published:
  17/08/2007
• Price:
  $44.99
• <  Buy this book  >

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.

Jerri L. Ledford is a freelance business technology writer with more than 700 articles, news stories, profiles, and reports to her credit. Her work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many others.

Mary E. Tyler is a contributing editor at OSTG/NewsForge, the world's largest source of daily Linux coverage. She's a former software and Web developer who specializes in Open Source, enterprise software, intellectual property, and anything Macintosh.

1. Why Analytics?

2. Analytics and AWStats.

3. Yes! More AWStats.

4. Getting Started.

5. The Settings Dashboard.

6. Filtering Your Data.

7. Using Analytic Goals.

8. AdWords Integration.

9. Advanced Topics.

10. The New Dashboard.

11. Setting Date Ranges.

12. Visitors Overview.

13. Visitor Trending.

14. Visitor Loyalty.

15. Browser Capabilities.

16. Network Properties.

17. User Defined.

18. Traffic Sources.

19. AdWords.

20. Additional Traffic Reports.

21. Content Overview.

22. Goals Overview.

23. E-Commerce.

24. Product Performance.

25. More E-Commerce Reports.