• Author:
  • English, Larry P.
• Subject:
  Computer Communications & Networking
• Published by:
  John Wiley & Sons Inc (US)
• Published:
  25/09/2009
• Price:
  $74.99
• <  Buy this book  >

How to apply data quality management techniques to marketing, sales, and other specific business units

Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality. In this new book he takes a hands-on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human resources.

The book presents real-world scenarios so you can see how to meld data quality concepts to specific business areas such as supply chain management, product and service development, customer care, and others. Step-by-step instruction, practical techniques, and helpful templates from the author help you immediately apply best practices and start modeling your own quality initiatives.

• Maintaining the quality and accuracy of business data is crucial; database managers are in need of specific guidance for data quality management in all key business areas
• Information Quality Applied offers IT, database, and business managers step-by-step instruction in setting up methodical and effective procedures
• The book provides specifics if you have to manage data quality in marketing, sales, customer care, supply chain management, product and service management, human resources, or finance
• The author includes templates that readers can put to immedate use for modeling their own quality initiatives
• A Companion Web site provides templates, updates to the book, and links to related sites

Introduction: Business Excellence through Information Excellence.

Part I From Information Crisis to Business Excellence through Information Excellence.

Chapter 1 Process and Business Failure: The High Costs of Low Quality Information.

Chapter 2 The ABCs of the TIQM Quality System for Total Information Quality Management.

Part II The Step-by-Step Guide to the TIQM Quality System for Total Information Quality Management.

Chapter 3 Implementing and Sustaining an Effective Information Quality Environment.

Chapter 4 The Step-by-Step Guide to Assessing Information Product Specifications and Information Architecture Quality.

Chapter 5 The Step-by-Step Guide to Assessing Information Quality.

Chapter 6 The Step-by-Step Guide to Measuring Costs and Risks of Poor Quality Information.

Chapter 7 The Step-by-Step Guide to Improving Information Process Quality.

Chapter 8 The Step-by-Step Guideto Data Correction and Controlling Data Redundancy.

Part III Information Quality Applied to Core Business Value Circles.

Chapter 9 Information Quality Applied to Customer Care: “Prospect-to-Valued-and-Valuable-Customer”.

Chapter 10 Information Quality Applied to Product Development: “Product-Idea-to-Product-Retire”.

Chapter 11 Information Quality Applied to Supply Chain Management: “Forecast-to-Satisfied-Customer”.

Chapter 12 Information Quality Applied to Financial and Risk Management: “Budget-to-Profit”.

Chapter 13 Information Quality Applied to Internet and e-Business Information: “e-Surfer-to-Satisfied-e-Customer”.

Chapter 14 Information Quality Applied to Document & Knowledge Management: “Words-to-Wisdom” and “Ideas-to-Innovation”.

Chapter 15 Information Quality Applied to Information Management and Information Systems Engineering.

Chapter 16 The Journey Is the Key to Success.

Endnotes.

Index.