• Author:
  • Jones, Kristopher B.
• Subject:
  Internet Guides & Online Services
• Published by:
  John Wiley & Sons Inc (US)
• Published:
  22/07/2010
• Price:
  Not available
• <  Buy this book  >

Organic search-engine placement, also referred to as search-engine optimization (SEO) is an ever-growing, powerful form and essential component of an effective internet marketing strategy. Most Web sites do not rank well in the search-engines and businesses that rely solely on paid search-engine marketing are experiencing enormous costs. In order to decrease these costs as well as increase online visibility businesses are developing effective SEO strategies. For those individuals developing these strategies and who need to get a better handle on SEO, Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition is the answer. This two-color book is the only SEO title available on the market that is designed for the visual learner. Coverage includes search-engine marketing principles like keyword generation, on-site optimization specifically regarding website structure, internal linking, URL structure, and content creation, off-site optimization, and more.