Web 2.0 for Business

  • The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools
  • Includes engaging and challenging projects so readers can learn to put concepts to action
  • Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job

Biography

Bruce White, PhD, is the chair of the Information Systems Management Department in the School of Business, Quinnipiac University. He is very active in Information Systems Education, having served as conference chair for ISECON (Information Systems Education Conference) four times, an ABET IS accreditation visitor, on the board of directors of the Center for Computing Education Research (CCER), a lead developer for the IS Assessment Test from CCER, on the editorial review board for the Journal of Information Systems Education, and regularly reviews papers for conferences, textbook publishers and submits papers to several academic conferences. He also received the AITP-EDSIG Educator of the Year award for 2008.

Andrew Pauxtis graduated from Quinnipiac University in 2007 with an undergraduate degree in Communications, and again in 2008 with a Master’s degree in Information Systems Management.  He is the founder of Apaxmedia, Inc., an internet new media marketing company.

Table of Contents

Chapter 1: A Brand New Web.

1.1 What Is Web 2.0?

1.2 What Are The Major Components Of Web 2.0?

1.3 A Brief History of Web 2.0.

1.4 Why Is Web 2.0 Important?

Chapter 2: Social Networking.

2.1WhatIsSocialNetworking?

2.2 Getting Connected To A Social Network.

2.3 Social-Networking Applications.

2.4 Other Social Networks.

2.5 What Is The Future Of Social Networking?

Chapter 3: Blogging For Business.

3.1 What Is Blogging?

3.2 Overview and Basics

3.3 How to Create Your Own Site.

Chapter 4: Wikis For Business.

4.1 What Is A Wiki?

4.2 Major Wiki Sites

4.3 Common Features of Wiki Sites.

4.4 Business and Wikis .

4.5 How Do Wikis Make Money?

4.6 How Is A Wiki Different From A Blog?

4.7 Conclusion.

Chapter 5 Web 2.0 Media.

5.1 What Is Web 2.0 Media?

5.2 How Popular Is Web 2.0 Media?

5.3 Web 2.0 Media Sites You Should Know.

5.4 Web 2.0 Media: Business, Advertising, And Corporate Uses.

5.5 The Future and Growth Potential Of Web 2.0 Media.

Chapter 6 Forums.

6.1 What Are Forums?

Chapter 7 Collaboration.

7.1 What Is Collaboration?

7.2 Collaboration In The Web 2.0 World.

7.3 Business Use Of Collaboration Tools.

Chapter 8 Virtual Teams And Collaboration.

8.1 Virtual Teams.

8.2 Managing Virtual Teams

8.3 Telecommuting.

8.4 What Is A Virtual Company?

8.5 What Is Outsourcing?

Chapter 9 Leveraging Web 2.0.

9.1 Open Social.

9.2 Creatinga Sustainable Web 2.0 Business Model.

9.3 Marketing with Web 2.0.

9.4 Protecting Yourself.

Glossary.

Index.

Twitter Feed

Whitepapers

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Latest News

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