Business Processes and Customers - Difficult Domains to Integrate
Despite spending many billions of dollars on Customer
Relationship Management projects, poor customer service
is still pervasive. Those projects that have succeeded
have recognized the central role of a process-oriented
approach. By understanding and supporting both the
processes within the organization and those that exist
between the fi rm and its customers, the enterprise can
reduce costs, take agility to the next level, and at the same
time, build truly effective relationships that customer’s
value. (1) The net result is top line growth at the expense
of competitors, all the while driving down costs. Read on.
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