Whitepaper

This whitepaper was provided with compliments of Salesforce.com. With social networking and online blogging, there’s so much more we can do to build relationships with customers than just picking up a telephone to simply pitch products and ideas. It’s not so much the ‘sale’ but rather the ‘social sale’ that is getting reps ahead of the game. This whitepaper sets out the key steps in using social technologies and new techniques to build stronger relationships with customers and, essentially, drive productivity and sales.