This whitepaper was provided with compliments of Salesforce.com. In today’s business environment, sales people don’t have time to spend hours hunting for leads, researching accounts, and calling wrong numbers. And sales is changing. Businesses all over the world are grappling with the social imperative: how to turn the rise of social networks and explosion of social information into a competitive sales advantage. Sales teams that incorporate social insights into the sales process are pulling ahead, while reps who stick with traditional methods are falling behind. Read more.
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