Digital Marketing » Advertising

Ubuntu's marketing kick: Is Canonical the next Apple?

Another six months has passed and another version of Ubuntu Linux has been released, right? Wrong. Ubuntu 11.04 ‘Natty Narwhal’ arrived today and so did a new marketing direction from its parent company and principle sponsor, Canonical. And its flavour has a hint of Apple.

By Rodney Gedda | 29 April, 2011 14:20

Tags: Apple, app stores, canonical, cloud computing, desktop linux, Linux, music, ubuntu, unity

All brand new: an amaysim experience down under

A group of European entrepreneurs have banded together to create a new mobile telecommunications company aimed at the high-volume consumer market, and it even has a local call centre.

By Rodney Gedda | 23 November, 2010 10:44

Tags: amaysim, branding, marketing, mobile services, offshoring, outsourcing

Changes in sight for digital marketing

We’ve always considered ourselves a little behind the US in our take up of technology and our approach to digital marketing is no different. While Australian business owners and marketers get their heads around SEO, counterparts in the US and UK have it nailed and are now full steam ahead implementing strategies that take full advantage of the smart, savvy digital marketing technologies available today.

By Kevin Mackin | 11 March, 2009 11:17

Tags: web analytics

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