Digital Marketing > E-mail MarketingEssentials

Most online e-mail marketing companies offer professionally designed e-mail templates that are easy to customize with your own artwork and colors. E-mail marketing can help your business grow, but a misstep can cause you to lose customers for life. Avoid the pitfalls with these dos and don'ts.

A new partnership between digital marketing solutions company Coremetrics and e-mail marketing technology provider Experian CheetahMail promises to deliver marketing messages based on a customer’s Web site activity, according to the companies.

If e-mail is the killer app of the Internet, spam is the scourge of the same. Small businesses that reach out via e-mail campaigns, trying to do the right thing after listening to marketing advice, often run into a buzzsaw of criticism from e-mail recipients. "Spammer scumbag" is a relatively polite response businesses see even when they carefully monitor the e-mail campaign they run themselves without help.

A startup founded by former JBoss developers will come out of stealth mode Monday to announce a new product designed to help businesses zero in on their best sales leads.