Digital Marketing » E-mail Marketing

IBM buying Unica for $480 million

IBM said Friday it intends to purchase marketing software maker Unica for roughly US$480 million, in a move that will boost Big Blue's capabilities for creating focused marketing campaigns. The deal is expected to close in the fourth quarter of this year.

By Chris Kanaracus | 16 August, 2010 05:03

Tags: Adobe Systems, business issues, IBM, mergers & acquisitions, middleware, software

What's on Salesforce.com's shopping list?

Salesforce.com's move this week to raise US$500 million through a debt offering has observers speculating the on-demand CRM (customer relationship management) vendor is set to go on a shopping spree, but opinions vary on exactly what one will entail.

By Chris Kanaracus | 14 January, 2010 07:27

Tags: mergers and acquisitions, salesforce.com

Coremetrics, Experian CheetahMail collaborate on e-mail marketing

A new partnership between digital marketing solutions company Coremetrics and e-mail marketing technology provider Experian CheetahMail promises to deliver marketing messages based on a customer’s Web site activity, according to the companies.

By TechWorld staff | 24 September, 2008 14:29

Tags: e-mail marketing

Google customer satisfaction scores roar back

After enduring a two-year dip in customer satisfaction scores -- and even being bested by rival Yahoo last year -- Google came roaring back in 2008 to score the highest customer satisfaction marks ever recorded in the annual University of Michigan American Customer Satisfaction Index (ACSI) on e-business Web sites.

By Heather Havenstein | 20 August, 2008 08:53

Tags: michigan american customer satisfaction index

Activists raise awareness over targeted advertising

In June 2007, Stephen Mainwaring of Weston Super Mare, England, noticed something wasn't quite right with his Web browser.

Soloway case reveals big business behind spam

Selling the tools used by spammers is easy money, at least until you get caught. Just ask Adam Sweaney, a man charged with computer fraud who took the stand at the sentencing hearing in Seattle for Robert Soloway, the so-called spam king.

Should 'spam king' Soloway pay the price for worse?

Notorious spam king Robert Alan Soloway is scheduled to be sentenced Monday by the US District Court in Seattle after pleading guilty to single counts of mail fraud, e-mail fraud, and tax evasion. Judge Marsha Pechman, who is presiding over the case, has scheduled a two-day hearing starting Friday to allow prosecution and defense to get their final arguments before the court.

Google introduces tool for planning online ad campaigns

Google wants to make it easier for marketers to pick appropriate Web sites for their online ads with a new tool it announced Tuesday called Ad Planner.

JBoss alumni launch open-source startup

A startup founded by former JBoss developers will come out of stealth mode Monday to announce a new product designed to help businesses zero in on their best sales leads.

Oops, you just spilled Quechup on your pants

Just when you thought it was safe to re-enter the online dating pool (actually it's never safe) comes news from Cringester E. T. about social network Quechup putting spam sandwiches back on the menu. It seems that all of a sudden she's getting messages from other Quechup users who want to meet her. To hook up with them, however, she must sign up for a 'premium' Quechup membership at US$6 to $30 per month.