Digital Marketing

Ad blockers: A solution or a problem?

Ad blockers can make websites cleaner and faster for users, but they can also take a nasty bite out of advertising revenue. How popular are they, and what can site publishers do about them?

By Robert L. Mitchell | 15 January, 2014 11:34

Tags: Interactive Advertising Bureau, web apps, e-commerce, e-business, internet

Why Oracle bought Eloqua, and what it means for the market

Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.

By Chris Kanaracus | 20 December, 2012 20:59

Tags: Customer Relationship Management, applications, IBM,, Eloqua, Marketo, cloud computing, internet, Oracle, Responsys, Mergers and acquisitions, analytics, Silverpop, adobe, software, business issues, advertising, Internet-based applications and services

Four takeaways from Cisco's Q1

Four things are clear from Cisco’s better-than-expected Q1 FY 2013 results:

By Jim Duffy | 15 November, 2012 01:50

Tags: business issues, Configuration / maintenance, applications, hardware systems, router, Data Center, Information Technology, LAN & WAN, corporate issues, economy, Ethernet Switch, Cisco financial results, software, financial results, collaboration

Zuckerberg dazzles Wall Street with Q3 mobile progress

Facebook, which had been in the doghouse with Wall Street since it went public, wowed investors with its third-quarter report on Tuesday, in particular with its improvements and early results in the crucial mobile market.

By Juan Carlos Perez | 24 October, 2012 04:33

Tags: business issues, advertising, Internet-based applications and services, social networking, financial results, mobile, internet, Facebook

Will force Gmail, Yahoo Mail to up their game?

With Microsoft's new free email service getting so much attention, will Google and Yahoo need to update their own email offerings before they start to lose users?

Mayer could pull off 'epic turnaround' at Yahoo

On Marissa Mayer's first day as CEO at Yahoo, she has to figure out which problem to tackle first to right a company that has been buffeted by scandal, financial trouble and, possibly worst of all, growing market invisibility.

Showdown: Google's Nexus 7 and $US199 tablet alternatives

Google last week announced its Nexus 7 tablet for US$199, but that isn't the only tablet available at that price. Amazon, Lenovo, Research In Motion and Barnes & Noble also offer $US199 tablets.

Iconia Tab A700 review: Acer's terrific 10.1-inch tablet

Acer's Iconia Tab A700 tablet offers a bright 10.1-in. display and fast performance; it is definitely one to consider.

Beyond BlackBerry: 3 steps to prepare for its demise

It's easy to switch to iOS or even Android, no matter what type of company you are

At first birthday, has Google+ found its niche?

Google+ is hitting a major milestone this week. Google's fledgling social networking has hit its first birthday.

Google Now advances search, aims for Apple's Siri

With its new Google Now smart assistant, Google hopes to take search to another level -- and take on Apple's Siri.

Cloud-based Office tools: Right for you?

When you're adopting cloud software, you need to think about features and functions, of course, as well as the costs involved. But process changes and user training can be even bigger factors. Insider (registration required)

Microsoft, Google, IBM and heat up PaaS

What do you get when you get four of the biggest Cloud vendors in a room to talk about one of the hottest emerging trends in the industry? Not a whole lot of agreement for one thing.

Opinion: Why Microsoft should make its own tablets (and phones and PCs)

It looks like Microsoft plans to build and sell its own tablets, competing with its own partners. Great idea!

Opera is Facebook's best browser play

Facebook may acquire Norwegian browser maker Opera Software, developer of the Opera and Opera Mini browsers for desktops and mobile phones, according to a report.

Chinese developers take a bite of the Apple

If you've ever gone to Apple's mobile app store and purchased games like High Noon, Gamebox1 or Doodletruck, then you've downloaded an app from the burgeoning Chinese software development community.

By Maria Korolov and Wang Fangqing | 22 August, 2011 20:39

Tags: Apple, Networking, wireless, games, software, mobile apps

Harness disruption or become obsolete: Forrester

Five years ago, Nokia dominated the smartphone market. How quickly things change. But before you sit back and think, ‘that won’t happen to me’, take a look at the competitive environment in which your company operates. Daunting, isn’t it?

By Georgina Swan | 05 April, 2011 18:03

Tags: leadership, forrester, Mark Mulligan, innovation, change management, disruption

The Apple Leak: A Marketer's Magic Bullet

This week the Wall Street Journal's AllThingsD got the biggest Apple scoop of the year-granted, the year just started.

By Tom Kaneshige | 11 January, 2010 05:57

Tags: public relations, data leaks, marketing, Apple

Customers can gain from being a vendor reference

No IT vendor's news announcement is truly complete without a couple of glowing quotes from customers; nor is any vendor conference really a success unless the company has lined up a few satisfied CIOs to talk up their strategy and products.

By Chris Kanaracus | 10 November, 2009 08:20

Tags: marketing, vendor management

Apple's iPhone now one-third the market share of desktop Linux

According to recent market share data, Apple's iPhone is now being used to access the Internet a third as much as desktop Linux.

By Rodney Gedda | 13 October, 2009 04:03

Tags: Linux, web browsers, market share, iPhone, market research, operating systems, desktop linux

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