Digital Marketing

Chinese developers take a bite of the Apple

If you've ever gone to Apple's mobile app store and purchased games like High Noon, Gamebox1 or Doodletruck, then you've downloaded an app from the burgeoning Chinese software development community.

By Maria Korolov and Wang Fangqing | 22 August, 2011 20:39

Tags: Apple, games, mobile apps, networking, software, wireless

Harness disruption or become obsolete: Forrester

Five years ago, Nokia dominated the smartphone market. How quickly things change. But before you sit back and think, ‘that won’t happen to me’, take a look at the competitive environment in which your company operates. Daunting, isn’t it?

By Georgina Swan | 05 April, 2011 18:03

Tags: change management, disruption, Forrester, innovation, leadership, Mark Mulligan

The Apple Leak: A Marketer's Magic Bullet

This week the Wall Street Journal's AllThingsD got the biggest Apple scoop of the year-granted, the year just started.

By Tom Kaneshige | 11 January, 2010 05:57

Tags: Apple, data leaks, marketing, public relations

Customers can gain from being a vendor reference

No IT vendor's news announcement is truly complete without a couple of glowing quotes from customers; nor is any vendor conference really a success unless the company has lined up a few satisfied CIOs to talk up their strategy and products.

By Chris Kanaracus | 10 November, 2009 08:20

Tags: marketing, vendor management

Apple's iPhone now one-third the market share of desktop Linux

According to recent market share data, Apple's iPhone is now being used to access the Internet a third as much as desktop Linux.

By Rodney Gedda | 13 October, 2009 04:03

Tags: desktop linux, iPhone, Linux, market research, market share, operating systems, web browsers

UK investigates online pricing, behavioral advertising

The U.K.'s competition authority launched two studies on Thursday that will probe behavioral-advertising pricing strategies and if some pricing practices could potentially mislead consumers.

By Jeremy Kirk | 16 October, 2009 04:12

Tags: online advertising

Deleting your digital past -- for good

An unsavory connection from your past. An annoying link to your name that's dragging down your career. A spicy quote you tossed off to a reporter that you wish you could take back.

By Tracy Mayor | 18 November, 2008 08:22

Tags: blogs, online safety, search engines, social networking

Hot search terms: Joe the plumber, 'lipness test'

Google Trends provides some great insight into what people are thinking about, even if they don't always help us to understand what this insight means in terms of the candidates' positioning.

By Thomas Powell and Joe Lima | 28 October, 2008 12:16

Tags: Barack Obama, John McCain

Palin piques the blogosphere

Blog mentions are, like search terms, something of a special case. They probably show the least conclusive representation of candidate support, because there is no way to assess whether such mentions reflect a preponderance of positive or negative evaluations of the candidates. Anecdotal evidence suggests that negative mentions of candidate A by blogs supporting candidate B, and vice-versa, are very common indeed.

By Thomas Powell and Joe Lima | 28 October, 2008 12:15

Tags: Barack Obama, John McCain

Friending Obama

When you take a close look at the traffic patterns within the Web 2.0-based community, the popularity gap between the two presidential candidates increases. Obama's favored by a 4-to-1 margin compared with the 2-to-1 margin when we looked at other Internet Web traffic trends.

By Thomas A. Powell and Joe Lima | 28 October, 2008 12:15

Tags: Barack Obama, John McCain

US Election: What's in a domain name

The tale told by other Internet traffic trends, also rings true when taking domain registration into account. Using DomainTools to query for domains, we saw 2,357 domains for Obama and 1,431 domains for McCain.

By Thomas A. Powell and Joe Lima | 28 October, 2008 12:15

Tags: Barack Obama, John McCain

Can the Web predict the next president?

IT professionals have historically monitored network traffic patterns to better understand network usage, to expose security events, and to generally promote overall network health. Traffic analysis can likewise be applied to the Web to understand a wide range of behavior patterns ranging from social media networks to suggestion systems in e-commerce to even the current hot topic: the presidential race.

By Thomas A. Powell and Joe Lima | 28 October, 2008 11:15

Tags: Barack Obama, John McCain

Healthy and happy: 9 sites for fitness and travel

As we get older, we realize what a surprisingly big part of our happiness simple fitness and health habits play. A growing number of sites help people to manage their diet, exercise, and health issues, and give them a way to rap with others doing the same. Following are the best health sites we know of.

By Mark Sullivan | 03 October, 2008 08:31

Tags: travel sites, web 2.0

Many roadblocks for mobile advertising

The whole IT industry has high hopes for mobile advertising, but it's still in its infancy and has many hurdles to overcome before it can deliver on lofty promises of billion dollar revenues, according to analysts and ad agencies. Vendors are more upbeat.

By Mikael Ricknäs | 02 October, 2008 08:36

Tags: mobile advertising

Five warning signs a tech startup is in trouble

The sound of a tech start-up crashing to Earth is loudest when it's unexpected. However, there are several warning signs that investors and customers can look for that almost always spell trouble:

How to get paid for your PDF files

Adobe's PDF (Portable Document Format) is one of the most popular ways to distribute printed information electronically.

Beyond Phelps: The Olympics' big high-tech winners

Internet shines in Beijing

Techiest celebrity endorsements

Jerry Seinfeld pitching for Microsoft Windows Vista is just latest in long line of such tech ad campaigns.

Will Ozzie era at Microsoft signal a revolution?

If Bill Gates leaving Microsoft is the end of an era, then Ray Ozzie's ascension is the beginning of a revolution designed to transform the company's business model as well as redefine corporate IT infrastructures and how end users access, share and interact with applications and data.

SMB - Mail services reach out for you

If e-mail is the killer app of the Internet, spam is the scourge of the same. Small businesses that reach out via e-mail campaigns, trying to do the right thing after listening to marketing advice, often run into a buzzsaw of criticism from e-mail recipients. "Spammer scumbag" is a relatively polite response businesses see even when they carefully monitor the e-mail campaign they run themselves without help.