Digital Marketing

Four takeaways from Cisco's Q1

Four things are clear from Cisco’s better-than-expected Q1 FY 2013 results:

By Jim Duffy | 15 November, 2012 01:50

Tags: business issues, Configuration / maintenance, applications, hardware systems, router, Data Center, Information Technology, LAN & WAN, corporate issues, economy, Ethernet Switch, Cisco financial results, software, financial results, collaboration

Will Outlook.com force Gmail, Yahoo Mail to up their game?

With Microsoft's new Outlook.com free email service getting so much attention, will Google and Yahoo need to update their own email offerings before they start to lose users?

Mayer could pull off 'epic turnaround' at Yahoo

On Marissa Mayer's first day as CEO at Yahoo, she has to figure out which problem to tackle first to right a company that has been buffeted by scandal, financial trouble and, possibly worst of all, growing market invisibility.

Showdown: Google's Nexus 7 and $US199 tablet alternatives

Google last week announced its Nexus 7 tablet for US$199, but that isn't the only tablet available at that price. Amazon, Lenovo, Research In Motion and Barnes & Noble also offer $US199 tablets.

Iconia Tab A700 review: Acer's terrific 10.1-inch tablet

Acer's Iconia Tab A700 tablet offers a bright 10.1-in. display and fast performance; it is definitely one to consider.

Beyond BlackBerry: 3 steps to prepare for its demise

It's easy to switch to iOS or even Android, no matter what type of company you are

At first birthday, has Google+ found its niche?

Google+ is hitting a major milestone this week. Google's fledgling social networking has hit its first birthday.

Google Now advances search, aims for Apple's Siri

With its new Google Now smart assistant, Google hopes to take search to another level -- and take on Apple's Siri.

Cloud-based Office tools: Right for you?

When you're adopting cloud software, you need to think about features and functions, of course, as well as the costs involved. But process changes and user training can be even bigger factors. Insider (registration required)

Microsoft, Google, IBM and SalesForce.com heat up PaaS

What do you get when you get four of the biggest Cloud vendors in a room to talk about one of the hottest emerging trends in the industry? Not a whole lot of agreement for one thing.

Opinion: Why Microsoft should make its own tablets (and phones and PCs)

It looks like Microsoft plans to build and sell its own tablets, competing with its own partners. Great idea!

Chinese developers take a bite of the Apple

If you've ever gone to Apple's mobile app store and purchased games like High Noon, Gamebox1 or Doodletruck, then you've downloaded an app from the burgeoning Chinese software development community.

By Maria Korolov and Wang Fangqing | 22 August, 2011 20:39

Tags: Apple, Networking, wireless, games, software, mobile apps

Harness disruption or become obsolete: Forrester

Five years ago, Nokia dominated the smartphone market. How quickly things change. But before you sit back and think, ‘that won’t happen to me’, take a look at the competitive environment in which your company operates. Daunting, isn’t it?

By Georgina Swan | 05 April, 2011 18:03

Tags: leadership, forrester, Mark Mulligan, innovation, change management, disruption

The Apple Leak: A Marketer's Magic Bullet

This week the Wall Street Journal's AllThingsD got the biggest Apple scoop of the year-granted, the year just started.

By Tom Kaneshige | 11 January, 2010 05:57

Tags: public relations, data leaks, marketing, Apple

Customers can gain from being a vendor reference

No IT vendor's news announcement is truly complete without a couple of glowing quotes from customers; nor is any vendor conference really a success unless the company has lined up a few satisfied CIOs to talk up their strategy and products.

By Chris Kanaracus | 10 November, 2009 08:20

Tags: marketing, vendor management

Apple's iPhone now one-third the market share of desktop Linux

According to recent market share data, Apple's iPhone is now being used to access the Internet a third as much as desktop Linux.

By Rodney Gedda | 13 October, 2009 04:03

Tags: Linux, web browsers, market share, iPhone, market research, operating systems, desktop linux

UK investigates online pricing, behavioral advertising

The U.K.'s competition authority launched two studies on Thursday that will probe behavioral-advertising pricing strategies and if some pricing practices could potentially mislead consumers.

By Jeremy Kirk | 16 October, 2009 04:12

Tags: online advertising

Deleting your digital past -- for good

An unsavory connection from your past. An annoying link to your name that's dragging down your career. A spicy quote you tossed off to a reporter that you wish you could take back.

By Tracy Mayor | 18 November, 2008 08:22

Tags: online safety, blogs, social networking, search engines

Hot search terms: Joe the plumber, 'lipness test'

Google Trends provides some great insight into what people are thinking about, even if they don't always help us to understand what this insight means in terms of the candidates' positioning.

By Thomas Powell and Joe Lima | 28 October, 2008 12:16

Tags: John McCain, Barack Obama

Palin piques the blogosphere

Blog mentions are, like search terms, something of a special case. They probably show the least conclusive representation of candidate support, because there is no way to assess whether such mentions reflect a preponderance of positive or negative evaluations of the candidates. Anecdotal evidence suggests that negative mentions of candidate A by blogs supporting candidate B, and vice-versa, are very common indeed.

By Thomas Powell and Joe Lima | 28 October, 2008 12:15

Tags: John McCain, Barack Obama