Digital Marketing > Mobile MarketingEssentials

Mobile marketing is certainly a subject of great interest amongst advertisers and mobile network operators: Juniper predicts global spend on mobile advertising to leap from $US1.3 billion to $US7.6 billion by the end of 2008!

Even though three companies hosted the launch event and the software is backed by a consortium, the introduction of the first Android phone made it very clear that Android is about one company: Google.

Sydney-based provider of digital marketing solutions AURA Interactive has announced its network of Bluetooth hot spots now numbers more than 250.

Mobile marketing, which was born in countries such as Japan and South Korea, has taken off in Western Europe and is beginning to grow in North America. As consumers move to flat-rate data plans and adopt mobile messaging, and as new platforms for advertising-supported mobile search, video, and gaming content services arrive, mobile marketing is expected to grow to more than $US24 billion worldwide in 2013, jumping from just $US1.8 billion in 2007.

Microsoft on Tuesday began letting advertisers display banner ads to mobile users of Windows Live Messenger and Windows Live Hotmail, following other companies already supporting mobile banner ads.