Digital Marketing

Apple defends offshore decisions that result in low taxes

Apple pays a fair share of the taxes it owes the U.S. and other nations, its CEO said Tuesday, despite criticism from U.S. senators that the company is ducking taxes by shifting profits to subsidiaries that the company does not consider tax residents of any nation.

By Grant Gross | 21 May, 2013 19:40

Tags: U.S. Senate, business issues, tim cook, John McCain, Carl Levin, business management, legislation, Richard Harvey, Rand Paul, Apple, Stephen Shay, Villanova University School of Law School, Harvard Law School, government, U.S. Department of the Treasury

Senate report: Apple claims subsidiaries with no taxing jurisdiction

Apple has set up three foreign subsidiaries that the company claims are not resident in any nation for taxing purposes, in an effort to avoid paying tens of billions of dollars in taxes to the U.S. and other countries, according to a new report from a U.S. Senate subcommittee.

By Grant Gross | 20 May, 2013 21:35

Tags: business issues, tim cook, Information Technology Industry Council, Information Technology and Innovation Foundation, regulation, John McCain, Carl Levin, business management, Hewlett-Packard, Dean Garfield, Apple, U.S. Senate Homeland Security and Governmental Affairs Committee, Microsoft, accounting, government

Google builds up New Zealand business

Google New Zealand, the local service hub of the world's biggest search engine company, stacked on workers last year to keep pace with an online advertising market that's growing at the expense of newspapers and television.

By AAP | 08 May, 2013 11:49

Tags: Google, adwords, search engine

Adobe-as-a-service: Software vendor bets on cloud

Adobe has announced a major shift in its software strategy, revealing that Adobe CS 6 will be the final boxed version of its major design, publishing and photography products. Instead, the vendor will focus on delivering regular updates to its subscription-based Creative Cloud versions of popular applications such as Photoshop, Illustrator and InDesign.

By Rohan Pearce | 07 May, 2013 14:04

Tags: digital marketing, adobe

Australian startup snapshot: Flippa

Flippa is a Melbourne-based online marketplace for buying and selling websites and Web domains around the world.

By Adam Bender | 06 May, 2013 14:08

Tags: SitePoint, Melbourne, copyright, website, cybersquatting, web domain, Flippa, flipping, Startup

CIO Australia publisher launches CMO

IDG Communications, publisher of CIO Australia, Computerworld Australia and Techworld Australia has launched a new brand targeting C-level marketing executives.

By CIO Staff | 24 April, 2013 15:50

Tags: marketing, chief marketing officer, cmo

Twitter hackers take over AP account with false tweet

A tweet posted on the Associated Press account Tuesday reporting two explosions at the White House was bogus and is the result of a hack, the news organization said.

By Zach Miners | 23 April, 2013 18:05

Tags: Internet-based applications and services, Associated Press, social networking, twitter, social media, internet

ACCC signs off on TrueLocal sale to Sensis

Telstra subsidiary Sensis has won informal clearance from the Australian Competition and Consumer Commission (ACCC) to acquire online directory TrueLocal.

By Adam Bender | 28 March, 2013 14:17

Tags: Australian Competition and Consumer Commission (ACCC), directory, News Limited, acquisition, Telstra, sensis, over-the-top

Ettitude's social attitude connects with customers

Social media has enabled online retailer Ettitude to better reach customers and increase its sale conversion rate, according to managing director Phoebe Yu.

By Adam Bender | 28 March, 2013 11:18

Tags: startups, Ettitude, ecommerce, Google+, twitter, social media, Case Study, Facebook, Pinterest, Bigcommerce

Ad industry threatens Firefox users with more ads if Mozilla moves on tracking plans

The online ad industry has attacked Mozilla over its decision to block third-party cookies in a future release of Firefox, calling the move "dangerous and highly disturbing," and claiming that it will result in more ads shown to users.

By Gregg Keizer | 25 March, 2013 10:28

Tags: Interactive Advertising Bureau, security, Association of National Advertisers, internet, privacy, mozilla

ACMA issues warning to Groupon over e-newsletters

The Australian Communications and Media Authority (ACMA) has issued a group buying website Groupon a formal warning for sending e-newsletters to consumers without their consent.

By Stephanie McDonald | 14 March, 2013 12:10

Tags: spam, Australian Media and Communications Authority (ACMA), Groupon, Spam Act

Digital to shake up Australian market: IBM

Broadband is a transformative utility forcing companies to digitise their businesses, according to IBM Australia and New Zealand managing director, Andrew Stevens.

By Adam Bender | 05 March, 2013 16:02

Tags: digital, New Zealand, IBM, Australia, digital wallet, telecom, broadband, NBN

Online chat gives Optus sales a lift

Optus has reported a "huge uplift" in sales conversions since introducing a predictive live chat feature to its website, said Optus head of online, Chris Smith.

By Adam Bender | 21 February, 2013 15:36

Tags: live chat, support, retention, data mining, big data, optus, privacy, text mining, sales, customer service

Google cleared by High Court in deceptive AdWords case

The High Court cleared Google on Wednesday of violating fair trade laws by allowing companies to publish advertisements containing their competitors' names, handing a defeat to the country's fair trade regulator.

By Jeremy Kirk | 06 February, 2013 10:39

Tags: adwords, Google

Tourism Northern Territory turns to social media

In a bid to attract more international tourists to the Northern Territory (NT) the territory’s department of Tourism is turning to social media channels.

By Hamish Barwick | 05 February, 2013 11:26

Tags: Pinterest, Instagram, Tourism NT, northern territory, Google+, twitter, social media

Macca's app uses GPS, augmented reality to track Big Mac

A new app for Australia from McDonald’s combines GPS, image recognition and augmented reality to show customers where their meal came from.

By Adam Bender | 18 January, 2013 13:50

Tags: smartphone, image recognition, McDonald's, GPS, TrackMyMacca's, mobile, Maccas, app, augmented reality

Telstra subsidiary Sensis to acquire TrueLocal

News Limited agreed to sell TrueLocal to Sensis, the directory subsidiary of Telstra, Sensis has announced.

By Adam Bender | 17 January, 2013 14:28

Tags: OTT, directory, acquisition, TrueLocal, Telco, sale, sensis

IBM taps social media at Australian Open

IBM and Tennis Australia, partnering for the 20th year at the Australian Open, are analysing social media not only to measure players’ popularity but also to ensure there is adequate capacity to handle spikes in user activity.

By Adam Bender | 15 January, 2013 15:14

Tags: predictive analytics, Australian Open, Tennis Australia, apps, IBM, website, big data, mobile, social media, tennis, analytics, scores, Cloud

Australians would buy local if it wasn't cheaper overseas: MasterCard

Unless they have to pay more, most Australians prefer to buy from Australian websites when shopping online for the holidays, according to a MasterCard study released today.

By Adam Bender | 07 December, 2012 13:52

Tags: IT pricing inquiry, expensive, retail, IT prices, overseas, mastercard, online shopping, study

Telstra, Optus and Suncorp eye geospatial data

Big Australian telcos and insurance companies see business opportunities in analysing the location information transmitted by customers’ mobile devices, said speakers at yesterday's Big Data Warehousing and Business Intelligence Summit.

By Adam Bender | 28 November, 2012 10:56

Tags: marketing, insurance, big data, Telco, mobile, Suncorp, privacy, Telstra, geospatial, location, retail, alerts, disaster, warning, optus

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