Online advertising company Turn said Friday it will stop using a controversial tracking method by early next month that aids serving targeted advertisements to Verizon's mobile customers.
By Jeremy Kirk | 19 January, 2015 10:41
The Electronic Frontier Foundation has published a list of tools that can block online advertising companies from collecting web browsing data in ways that privacy advocates contend are deceptive.
By Jeremy Kirk | 16 January, 2015 14:49
More Australian organisations are seeing a positive return on investment from social media-based advertising, according to Frost & Sullivan.
By Rohan Pearce | 13 January, 2015 14:01
The U.S. Federal Trade Commission has ended a nearly year-long inquiry into Yelp's businesses practices, after some companies claimed they received unfair or fraudulent reviews after turning down pitches to advertise.
By Zach Miners | 07 January, 2015 07:26
While many activities have migrated online, Facebook is still eager to know how its users shop in physical stores.
By Zach Miners | 11 December, 2014 12:14
If ads on Twitter weren't annoying enough, some will start asking for your credit card info, in the hopes you'll load up on store discounts.
By Zach Miners | 26 November, 2014 05:08
Stores, sports venues and other users of Apple's iBeacons will have to walk a fine line between helping users and angering them with new in-app messaging from Adobe Systems' Marketing Cloud.
By Mikael Ricknäs | 18 November, 2014 17:26
Travellers landing at the Brisbane Airport can now pay for their train into the city using PayPal.
By Adam Bender | 18 November, 2014 10:07
Yahoo is acquiring the video advertising platform BrightRoll for $640 million, in a move that could help to offset declines in its traditional display ad business.
By Zach Miners | 12 November, 2014 10:47
The Sydney-based Shoes of Prey will land in US stores for the first time through a partnership with Nordstrom, the Australian startup has announced.
By Adam Bender | 05 November, 2014 09:53
Yahoo reported a 1 percent sales increase on Tuesday, a marked shift after multiple quarters of decline, though results in its critical ad business were mixed.
By Zach Miners | 22 October, 2014 10:42
Video streaming and analytics company Ooyala this morning announced it had acquired video advertising platform Videoplaza.
By Rohan Pearce | 21 October, 2014 12:15
Ads are officially coming to Snapchat, in a form the company says is not "targeted," but Snapchat's own terms of service suggest it could do something very much like that.
By Zach Miners | 18 October, 2014 09:21
A major change this year in how online advertisements are sold has been embraced by hackers, who are using advanced ad-targeting capabilities to precisely deliver malware.
By Jeremy Kirk | 17 October, 2014 13:01
Facebook is doubling the rewards it will pay for security vulnerabilities related to code that runs its advertising system, the company said Wednesday.
By Jeremy Kirk | 16 October, 2014 11:47
Malicious advertisements, some of which were displayed on YouTube, redirected more than 113,000 people in the U.S. to harmful websites in just a month, Trend Micro said Tuesday.
By Jeremy Kirk | 15 October, 2014 11:50
If you're like me, you might stroll past a local coffee shop or book store numerous times before you notice it's there or go inside. Facebook thinks an ad might give that extra nudge.
By Zach Miners | 08 October, 2014 11:21
A "like" on Facebook is worth a lot to advertisers there. Now it's also worth something to advertisers in other mobile apps.
By Zach Miners | 08 October, 2014 01:47
An expansion of how Facebook's user data is employed for advertising purposes is prompting questions over privacy.
By Zach Miners | 03 October, 2014 21:50
Malicious advertisements have popped up on websites such as YouTube, Amazon and Yahoo, part of a sophisticated campaign to spread malware, Cisco said Monday.
By Jeremy Kirk | 09 September, 2014 12:16
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