Digital Marketing

Verizon subscribers can now opt out of 'supercookies'

Verizon customers can now opt out of having a unique identifier placed on their phones that critics have labelled a 'supercookie' because it's almost impossible to remove.

By Zach Miners | 01 April, 2015 09:43

Tags: advertising, consumer electronics, security, verizon, smartphones, internet, privacy

How Messenger chats factor into what you see in Facebook news feed

Haven’t seen many posts from some friends lately on Facebook? Perhaps you need to reach out directly to them.

By Zach Miners | 26 March, 2015 08:32

Tags: advertising, Internet-based applications and services, social networking, mobile, social media, internet, Facebook

Google said to prep billing payment service for Gmail

Google reportedly is creating a service to let people pay their bills from their Gmail accounts.

By Zach Miners | 25 March, 2015 09:23

Tags: advertising, Internet-based applications and services, e-commerce, Google, Mail, internet, search engines

Facebook, news outlets in talks about hosting articles on the social networking site

Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.

By Fred O'Connor | 25 March, 2015 02:58

Tags: advertising, Internet-based applications and services, social media, internet, Facebook

Twitter tests videos that play automatically

Twitter has started to let videos play automatically in some people's feeds, in a test that could allow it to make more money from video advertising.

By Zach Miners | 24 March, 2015 10:17

Tags: advertising, mobile applications, Internet-based applications and services, twitter, mobile, social media, internet, video

Leaked US antitrust report on Google adds weight to rivals' complaints

A leaked report by staff at the U.S. Federal Trade Commission paints an ugly picture of Google as a bullying monopolist and adds credence to complaints from rivals who have long criticized its business practices.

By Zach Miners | 20 March, 2015 12:45

Tags: business issues, advertising, Internet-based applications and services, Google, internet, search engines

Marketers can now target the 92 million expats on Facebook

Facebook has added a new feature to its advertising platform that lets marketers target people living abroad.

By Zach Miners | 18 March, 2015 10:21

Tags: analytics, advertising, Internet-based applications and services, social media, internet, search engines, Facebook

Google, ACCI team to get small businesses online

Google has joined forces with the Australian Chamber of Commerce and Industry (ACCI) to get more small businesses online.

By Adam Bender | 11 March, 2015 14:37

Tags: smb, bruce billson, small business, Google, Australian Chamber of Commerce and Industry (ACCI), Australia, SME

Facebook letting advertisers take a deeper look at users' posts

Next time you start a conversation on Facebook about that new shirt or watch you bought, you might be unwittingly delivering juicy feedback to the retailer.

By Zach Miners | 11 March, 2015 06:17

Tags: advertising, Internet-based applications and services, social networking, social media, internet, Facebook

Bluedot, Cardfree bring location-based services to US restaurants

Australian startup Bluedot Innovation has won a partnership deal with the mobile commerce platform for Taco Bell, Sonic and other major US brands.

By Adam Bender | 09 March, 2015 12:20

Tags: marketing, startups, Location-Based Marketing, digital marketing, Bluedot, Cardfree, location-based services

Now you can pick up your eBay orders at Woolworths

Woolworths and eBay announced a delivery pickup service for customers to collect their online eBay purchases at their local supermarket.

By Adam Bender | 24 February, 2015 10:36

Tags: woolworths, Delivery, pickup, click and collect, ebay, ecommerce

Yahoo has reasons of its own to help mobile developers

Yahoo, one of Silicon Valley's aging giants, wants to show it's got the goods for today's mobile app developers.

By Zach Miners | 18 February, 2015 10:59

Tags: advertising, analytics, Internet-based applications and services, Yahoo, Flurry, mobile, internet

Twitter acquires Niche, a social-media talent scout

Twitter is acquiring Niche, a New York startup that matches social media stars with advertisers, helping Twitter tap into the lucrative world of Internet celebrity.

By Zach Miners | 12 February, 2015 12:46

Tags: advertising, Internet-based applications and services, niche, social networking, twitter, social media, internet

Malicious advertisements on major sites compromised many computers

Attackers who have slipped malicious advertisements onto major websites over the last month have potentially compromised large numbers of computers.

By Jeremy Kirk | 04 February, 2015 12:55

Tags: advertising, security, internet, malware,

Cisco, IBM go in to bat for Melbourne Cricket Ground upgrade

The Melbourne Cricket Ground will deploy a stadium Wi-Fi network and IPTV system as part of a major technology upgrade announced with Cisco, IBM and Cockram Construction.

By Adam Bender | 04 February, 2015 12:23

Tags: Sports, LED, IPTV, Wi-Fi, IBM, Melbourne Cricket Ground, sport, displays, HD, cricket, Melbourne Cricket Club, Internet of Things, cisco

Here's how to block 'whitelist' ads from AdBlock Plus

Eyeo, the maker of the AdBlock Plus browser extension, is being roasted for accepting money to "whitelist" some ads, letting them pass through the software's filter mechanism -- but there's an easy way to tweak it to block all ads.

By Loek Essers | 04 February, 2015 03:57

Tags: advertising, internet, AdBlock Plus

Sydney startup raises $11.5 million for crowd-sourced media platform

Sydney startup Newzulu will continue its global expansion after successfully raising $11.5 million in capital, the crowd-sourced media company announced.

By Adam Bender | 03 February, 2015 14:49

Tags: startups, funding, crowdsourcing, Filemobile, Perth, capital raising, Newzulu, media

OtherLevels returns from abroad, might list on ASX

Mobile marketing startup OtherLevels has revealed plans to expand its presence in Australia after moving its headquarters to San Francisco from Brisbane in 2012.

By Adam Bender | 03 February, 2015 11:39

Tags: marketing, brisbane, startups, SaaS, mobile marketing, OtherLevels, Software as a service

Qantas tests virtual reality for in-flight entertainment

Forget in-flight iPads; Qantas is about to pilot virtual reality goggles on the heads of its customers.

By Adam Bender | 29 January, 2015 14:01

Tags: Samsung Gear VR, Qantas, airlines, VR, air travel, airplanes, virtual reality

Advertising company Turn will stop using Verizon's mobile tracking ID

Online advertising company Turn said Friday it will stop using a controversial tracking method by early next month that aids serving targeted advertisements to Verizon's mobile customers.

By Jeremy Kirk | 19 January, 2015 10:41

Tags: advertising, Turn, security, internet, Verizon Communications

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