Digital Marketing

Now you can pick up your eBay orders at Woolworths

Woolworths and eBay announced a delivery pickup service for customers to collect their online eBay purchases at their local supermarket.

By Adam Bender | 24 February, 2015 10:36

Tags: woolworths, Delivery, pickup, click and collect, ebay, ecommerce

Yahoo has reasons of its own to help mobile developers

Yahoo, one of Silicon Valley's aging giants, wants to show it's got the goods for today's mobile app developers.

By Zach Miners | 18 February, 2015 10:59

Tags: advertising, analytics, Internet-based applications and services, Yahoo, Flurry, mobile, internet

Twitter acquires Niche, a social-media talent scout

Twitter is acquiring Niche, a New York startup that matches social media stars with advertisers, helping Twitter tap into the lucrative world of Internet celebrity.

By Zach Miners | 12 February, 2015 12:46

Tags: advertising, Internet-based applications and services, niche, social networking, twitter, social media, internet

Malicious advertisements on major sites compromised many computers

Attackers who have slipped malicious advertisements onto major websites over the last month have potentially compromised large numbers of computers.

By Jeremy Kirk | 04 February, 2015 12:55

Tags: advertising, security, internet, malware, AOL.com

Cisco, IBM go in to bat for Melbourne Cricket Ground upgrade

The Melbourne Cricket Ground will deploy a stadium Wi-Fi network and IPTV system as part of a major technology upgrade announced with Cisco, IBM and Cockram Construction.

By Adam Bender | 04 February, 2015 12:23

Tags: Sports, LED, IPTV, Wi-Fi, IBM, Melbourne Cricket Ground, sport, displays, HD, cricket, Melbourne Cricket Club, Internet of Things, cisco

Here's how to block 'whitelist' ads from AdBlock Plus

Eyeo, the maker of the AdBlock Plus browser extension, is being roasted for accepting money to "whitelist" some ads, letting them pass through the software's filter mechanism -- but there's an easy way to tweak it to block all ads.

By Loek Essers | 04 February, 2015 03:57

Tags: advertising, internet, AdBlock Plus

Sydney startup raises $11.5 million for crowd-sourced media platform

Sydney startup Newzulu will continue its global expansion after successfully raising $11.5 million in capital, the crowd-sourced media company announced.

By Adam Bender | 03 February, 2015 14:49

Tags: startups, funding, crowdsourcing, Filemobile, Perth, capital raising, Newzulu, media

OtherLevels returns from abroad, might list on ASX

Mobile marketing startup OtherLevels has revealed plans to expand its presence in Australia after moving its headquarters to San Francisco from Brisbane in 2012.

By Adam Bender | 03 February, 2015 11:39

Tags: marketing, brisbane, startups, SaaS, mobile marketing, OtherLevels, Software as a service

Qantas tests virtual reality for in-flight entertainment

Forget in-flight iPads; Qantas is about to pilot virtual reality goggles on the heads of its customers.

By Adam Bender | 29 January, 2015 14:01

Tags: Samsung Gear VR, Qantas, airlines, VR, air travel, airplanes, virtual reality

Advertising company Turn will stop using Verizon's mobile tracking ID

Online advertising company Turn said Friday it will stop using a controversial tracking method by early next month that aids serving targeted advertisements to Verizon's mobile customers.

By Jeremy Kirk | 19 January, 2015 10:41

Tags: advertising, Turn, security, internet, Verizon Communications

How to protect yourself against Verizon's mobile tracking

The Electronic Frontier Foundation has published a list of tools that can block online advertising companies from collecting web browsing data in ways that privacy advocates contend are deceptive.

By Jeremy Kirk | 16 January, 2015 14:49

Tags: advertising, Turn, security, internet, Verizon Communications

Social media delivering for Australian organisations, analysts find

More Australian organisations are seeing a positive return on investment from social media-based advertising, according to Frost & Sullivan.

By Rohan Pearce | 13 January, 2015 14:01

Tags: digital marketing, online advertising, social media

FTC ends inquiry into manipulated reviews on Yelp

The U.S. Federal Trade Commission has ended a nearly year-long inquiry into Yelp's businesses practices, after some companies claimed they received unfair or fraudulent reviews after turning down pitches to advertise.

By Zach Miners | 07 January, 2015 07:26

Tags: advertising, Internet-based applications and services, yelp, legal, social networking, social media, internet

How your in-store shopping affects the ads you see on Facebook

While many activities have migrated online, Facebook is still eager to know how its users shop in physical stores.

By Zach Miners | 11 December, 2014 12:14

Tags: advertising, Internet-based applications and services, social networking, mobile, social media, internet, Facebook

Twitter, in time for the holidays, puts digital coupons in your feed

If ads on Twitter weren't annoying enough, some will start asking for your credit card info, in the hopes you'll load up on store discounts.

By Zach Miners | 26 November, 2014 05:08

Tags: advertising, Internet-based applications and services, e-commerce, social networking, twitter, social media, internet

Adobe can now send customized messages to beacon apps

Stores, sports venues and other users of Apple's iBeacons will have to walk a fine line between helping users and angering them with new in-app messaging from Adobe Systems' Marketing Cloud.

By Mikael Ricknäs | 18 November, 2014 17:26

Tags: advertising, Adobe Systems, marketing technology, Software as a service, cloud computing, internet

Brisbane's Airtrain to accept PayPal

Travellers landing at the Brisbane Airport can now pay for their train into the city using PayPal.

By Adam Bender | 18 November, 2014 10:07

Tags: online payments, Payments, rail, e-commerce, mobile payments, Brisbane Airtrain, Brisbane Airport, paypal

Yahoo acquires video ad platform BrightRoll for $640 million

Yahoo is acquiring the video advertising platform BrightRoll for $640 million, in a move that could help to offset declines in its traditional display ad business.

By Zach Miners | 12 November, 2014 10:47

Tags: advertising, Internet-based applications and services, Yahoo, BrightRoll, mobile, internet, video

Shoes of Prey flies to US retailer Nordstrom

The Sydney-based Shoes of Prey will land in US stores for the first time through a partnership with Nordstrom, the Australian startup has announced.

By Adam Bender | 05 November, 2014 09:53

Tags: startups, Nordstrom, retail, Shoes of Prey, retailers

Yahoo squeezes out some growth

Yahoo reported a 1 percent sales increase on Tuesday, a marked shift after multiple quarters of decline, though results in its critical ad business were mixed.

By Zach Miners | 22 October, 2014 10:42

Tags: business issues, advertising, Internet-based applications and services, Yahoo, financial results, internet, search engines

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