Digital Marketing

How your in-store shopping affects the ads you see on Facebook

While many activities have migrated online, Facebook is still eager to know how its users shop in physical stores.

By Zach Miners | 11 December, 2014 12:14

Tags: advertising, Internet-based applications and services, social networking, internet, social media, mobile, Facebook

Twitter, in time for the holidays, puts digital coupons in your feed

If ads on Twitter weren't annoying enough, some will start asking for your credit card info, in the hopes you'll load up on store discounts.

By Zach Miners | 26 November, 2014 05:08

Tags: advertising, Internet-based applications and services, e-commerce, twitter, social networking, internet, social media

Adobe can now send customized messages to beacon apps

Stores, sports venues and other users of Apple's iBeacons will have to walk a fine line between helping users and angering them with new in-app messaging from Adobe Systems' Marketing Cloud.

By Mikael Ricknäs | 18 November, 2014 17:26

Tags: advertising, Adobe Systems, marketing technology, internet, cloud computing, Software as a service

Brisbane's Airtrain to accept PayPal

Travellers landing at the Brisbane Airport can now pay for their train into the city using PayPal.

By Adam Bender | 18 November, 2014 10:07

Tags: rail, Payments, online payments, mobile payments, e-commerce, Brisbane Airport, Brisbane Airtrain, paypal

Yahoo acquires video ad platform BrightRoll for $640 million

Yahoo is acquiring the video advertising platform BrightRoll for $640 million, in a move that could help to offset declines in its traditional display ad business.

By Zach Miners | 12 November, 2014 10:47

Tags: advertising, Yahoo, Internet-based applications and services, BrightRoll, internet, mobile, video

Shoes of Prey flies to US retailer Nordstrom

The Sydney-based Shoes of Prey will land in US stores for the first time through a partnership with Nordstrom, the Australian startup has announced.

By Adam Bender | 05 November, 2014 09:53

Tags: Nordstrom, startups, retail, Shoes of Prey, retailers

Yahoo squeezes out some growth

Yahoo reported a 1 percent sales increase on Tuesday, a marked shift after multiple quarters of decline, though results in its critical ad business were mixed.

By Zach Miners | 22 October, 2014 10:42

Tags: advertising, business issues, Yahoo, Internet-based applications and services, financial results, internet, search engines

In brief: Ooyala steps into ads arena with Videoplaza

Video streaming and analytics company Ooyala this morning announced it had acquired video advertising platform Videoplaza.

By Rohan Pearce | 21 October, 2014 12:15

Tags: video analytics, Ooyala, video streaming, Telstra

Snapchat rolling out non-'creepy' ads that still might get creepy

Ads are officially coming to Snapchat, in a form the company says is not "targeted," but Snapchat's own terms of service suggest it could do something very much like that.

By Zach Miners | 18 October, 2014 09:21

Tags: advertising, Internet-based applications and services, SnapChat, internet, social media, mobile

Hackers strike defence companies through real-time ad bidding

A major change this year in how online advertisements are sold has been embraced by hackers, who are using advanced ad-targeting capabilities to precisely deliver malware.

By Jeremy Kirk | 17 October, 2014 13:01

Tags: advertising, security, Invincea, internet, Exploits / vulnerabilities, malware

Facebook doubles reward for bug reports in advertising code

Facebook is doubling the rewards it will pay for security vulnerabilities related to code that runs its advertising system, the company said Wednesday.

By Jeremy Kirk | 16 October, 2014 11:47

Tags: advertising, security, internet, Exploits / vulnerabilities, Facebook

YouTube served malicious advertisements, Trend Micro says

Malicious advertisements, some of which were displayed on YouTube, redirected more than 113,000 people in the U.S. to harmful websites in just a month, Trend Micro said Tuesday.

By Jeremy Kirk | 15 October, 2014 11:50

Tags: advertising, security, trend micro, internet, malware

Facebook's location-based ads can pitch you on the store you just walked by

If you're like me, you might stroll past a local coffee shop or book store numerous times before you notice it's there or go inside. Facebook thinks an ad might give that extra nudge.

By Zach Miners | 08 October, 2014 11:21

Tags: advertising, Internet-based applications and services, social networking, internet, social media, Facebook

Facebook, armed with data, helps others show mobile ads

A "like" on Facebook is worth a lot to advertisers there. Now it's also worth something to advertisers in other mobile apps.

By Zach Miners | 08 October, 2014 01:47

Tags: advertising, analytics, internet, mobile, Facebook, Internet service providers

As the tentacles of Facebook's data spread, privacy questions resurface

An expansion of how Facebook's user data is employed for advertising purposes is prompting questions over privacy.

By Zach Miners | 03 October, 2014 21:50

Tags: advertising, Internet-based applications and services, Google, internet, social media, Facebook, search engines

Malicious advertising hits Amazon, YouTube and Yahoo, Cisco says

Malicious advertisements have popped up on websites such as YouTube, Amazon and Yahoo, part of a sophisticated campaign to spread malware, Cisco said Monday.

By Jeremy Kirk | 09 September, 2014 12:16

Tags: advertising, security, cisco, internet

Web Marketing Experts to create 115 new jobs in Melbourne

Search engine optimisation (SEO) company Web Marketing Experts (WME) has expanded its Melbourne office as it looks to hire 115 new staff by December 2014.

By Hamish Barwick | 02 September, 2014 10:00

Tags: Melbourne, Gordon Rich-Phillips, seo, Web Marketing Experts, victorian government

Senate backs ads for Bureau of Meteorology site

The Senate late last week passed legislation that amends the Meteorology Act 1955 to make clear that the Bureau of Meteorology can run commercial advertising on its online services.

By Rohan Pearce | 01 September, 2014 12:11

Tags: online advertising

Twitter expands European advertising network

Twitter has expanded its advertising network to 12 mostly central and eastern European markets, the company said Tuesday.

By Loek Essers | 26 August, 2014 20:05

Tags: advertising, Internet-based applications and services, twitter, internet, social media

Facebook moves to rid its feed of click bait

Facebook will reduce "click-bait" posts of outside links that try to lure users with eye-catching headlines.

By Zach Miners | 26 August, 2014 04:49

Tags: advertising, Internet-based applications and services, social networking, internet, social media, Facebook

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