Digital Marketing

PayPal tweaks terms in wake of 'robocall' controversy

PayPal is fine-tuning its policies after a recently announced plan to make unsolicited prerecorded calls and texts to users drew questions and concerns from customers, regulators and consumer advocates.

By Zach Miners | 30 June, 2015 05:16

Tags: advertising, Internet-based applications and services, telecommunication, e-commerce, paypal, internet

Avira wins German case over adware blocking

A lawsuit alleging that security software from Avira improperly blocked downloads of a software bundle that presented itself primarily as an Angry Birds-style game has been dismissed.

By Jeremy Kirk | 29 June, 2015 11:34

Tags: advertising, freemium, Avira, Civil lawsuits, legal, internet

Efforts by US govt's OPM to fix IT security are criticized by auditor

Efforts to fix cybersecurity problems at the U.S. Office of Personnel Management (OPM) may be doomed because the agency is moving too quickly and ignoring some best practices, an auditor said Thursday.

By Grant Gross | 26 June, 2015 04:12

Tags: U.S. Senate, Government use of IT, U.S. Office of Personnel Management, John McCain, Patrick McFarland, data breach, Tony Scott, Ron Johnson, Andy Ozment, government, security, Katherine Archuleta

A Facebook account is no longer needed for Messenger

Facebook wants to squeeze as much growth as it can out of its popular Messenger app, even if that means foregoing Facebook.

By Zach Miners | 25 June, 2015 04:51

Tags: advertising, mobile applications, Internet-based applications and services, instant messaging, mobile, social media, internet, Facebook

Twitter adds autoplaying videos

Twitter has moved well beyond its foundation of 140-character messages. The site will now host videos that play automatically in users' feeds.

By Zach Miners | 17 June, 2015 04:04

Tags: advertising, mobile applications, Internet-based applications and services, twitter, mobile, social media, internet, video

From doughnuts to Dressgate: How real-time marketing helps brands stay relevant

It would have been easy enough for Dunkin' Donuts to dismiss the Internet phenomenon "Dressgate" as irrelevant to its brand. What, after all, could an online debate over optical illusions and the color of a dress possibly have to do with pastry and coffee?

By Katherine Noyes | 17 June, 2015 03:29

Tags: advertising, Spredfast, marketing, Customer Relationship Management, applications, software, industry verticals, internet, business intelligence

Four challenges for Twitter's next CEO

Dick Costolo has stepped down as CEO of Twitter after five years on the job, relinquishing his post amid longstanding problems including sluggish growth and frequent abusive comments posted to the social network. Twitter cofounder Jack Dorsey, who is also CEO of Square, will be interim CEO when Costolo steps down on July 1.

By Zach Miners | 12 June, 2015 11:03

Tags: business issues, advertising, Internet-based applications and services, personnel, twitter, social media, internet

Get ready for more buy buttons on Facebook

When you're not liking your friends' photos on Facebook, you're likely to soon have more opportunities to buy stuff.

By Zach Miners | 11 June, 2015 05:19

Tags: advertising, Internet-based applications and services, e-commerce, social networking, social media, internet, Facebook

SweetCAPTCHA users complain of advertising pop-ups

Website owners are complaining that a free security tool started displaying unwanted advertising pop-ups to their visitors.

By Jeremy Kirk | 10 June, 2015 10:48

Tags: advertising, SweetCAPTCHA, security, Sucuri, internet

Facebook letting more stores ping your phone when you're inside

You might find yourself browsing more than the shelves at your local store, if Facebook knows you're there. It's expanding a location-aware program that will let businesses pop information into the top of your news feed.

By Zach Miners | 09 June, 2015 07:07

Tags: analytics, advertising, mobile applications, Internet-based applications and services, mobile, social media, internet, Facebook

SourceForge stops ad bundling without permission

Code repository SourceForge said Monday it will stop including third-party offers without developers' consent into projects that are no longer maintained, a practice it briefly tried but was widely criticized.

By Jeremy Kirk | 02 June, 2015 15:19

Tags: advertising, internet, SourceForge

Senate delays vote on NSA phone records dragnet

A controversial program allowing the U.S. National Security Agency to collect millions of domestic telephone records expired Sunday night after the Senate failed to vote on a bill to extend the authority for the surveillance.

By Grant Gross | 01 June, 2015 11:48

Tags: Mitch McConnell, U.S. Senate, telecommunication, John McCain, U.S. National Security Agency, Dan Coats, legislation, government, privacy, Rand Paul, Ron Wyden, security

Judge classifies as class action an email scanning lawsuit against Yahoo

A lawsuit that alleges Yahoo's email scanning practices are illegal can proceed as a class action complaint, a development that will shine the spotlight on the Yahoo Mail use of messages' content for advertising purposes.

By Zach Miners | 28 May, 2015 06:54

Tags: advertising, Internet-based applications and services, Yahoo, security, Mail, Civil lawsuits, legal, internet, privacy

Hacked advertising platform sent users to the Nuclear exploit kit

A suspected malicious advertising attack turned out to be a much deeper compromise of an online advertising company, according to Trend Micro.

By Jeremy Kirk | 08 May, 2015 11:39

Tags: advertising, trend micro, security, Exploits / vulnerabilities, internet

Coles trials voice-recognition gizmo Hiku

Coles is conducting an in-home customer trial of Hiku: A device that incorporates voice-recognition capabilities and allows users to add items to an online shopping list.

By Rohan Pearce | 05 May, 2015 12:24

Tags: amazon, Nuance, online retailers, coles, voice recognition, supermarket

Westpac makes $84m from digital sales

Westpac Banking Group (ASX: WBC) made $84 million from digital sales in the financial first half of 2015 according to earnings results out today.

By Hamish Barwick | 04 May, 2015 11:09

Tags: digital transformation, Westpac Banking Corporation

Twitter blames weak sales on lackluster ads, drops forecast

Twitter failed to meet revenue estimates for the first quarter, and is lowering its expectations for the rest of the year, due to weaker than expected performance of some of its ads products, the company said Tuesday.

By Zach Miners | 29 April, 2015 06:44

Tags: business issues, advertising, Internet-based applications and services, financial results, twitter, mobile, social media, internet

Facebook video is booming, now at 4 billion views per day

Besides connecting with friends, Facebook is fast becoming the place to watch videos. Billions of videos.

By Zach Miners | 23 April, 2015 10:03

Tags: advertising, Internet-based applications and services, mobile, social media, internet, video, Facebook

Mobile ads now generate almost 75 percent of Facebook's revenue

Facebook continued growing its business with ads placed on small screens last quarter, when it generated 73 percent of its sales from mobile ads.

By Zach Miners | 23 April, 2015 07:47

Tags: business issues, advertising, Internet-based applications and services, financial results, mobile, social media, internet, Facebook

Making software to block annoying ads is legal, German court rules

AdBlock Plus users in Germany can breathe easily: A court there has ruled that the browser extension for filtering annoying ads is legal to make and distribute.

By Loek Essers | 22 April, 2015 21:42

Tags: Zeit Online, advertising, Eyeo, Handelsblatt, internet

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