Techworld

Digital Marketing

Equity crowdfunding licence approved

New Zealand's Financial Markets Authority has awarded its first equity crowd funding licences to two platforms.

By AAP | 31 July, 2014 09:43

Tags: startups, crowdfunding

Rip Curl rides wearable wave with smartwatch for surfers

Rip Curl has launched a smartwatch for surfers that measures surf data and maps their ride on an interactive map.

By Adam Bender | 29 July, 2014 10:45

Tags: marketing, advertising, wearable devices, VML Australia, GPS, smartwatches, surfer, rackspace, smartwatch, surfing, ads, Rip Curl

'Canvas fingerprinting' tracking is sneaky but easy to halt

A method for tracking users across the Internet called "canvas fingerprinting" is simple to stop, but average Internet users may not know how to do it.

By Jeremy Kirk | 25 July, 2014 12:18

Tags: advertising, analytics, AddThis, internet, AdBlock Plus, Abine

Stealthy Web tracking tools pose increasing privacy risks to users

Three stealthy tracking mechanisms designed to avoid weaknesses in browser cookies pose potential privacy risks to Internet users, a new research paper has concluded.

By Jeremy Kirk | 22 July, 2014 11:27

Tags: advertising, analytics, Internet-based applications and services, security, data protection, internet, AddThis.com

Bigcommerce wins as Magento kills SMB offerings

eBay subsidiary Magento will close down its Magento Go and ProStores platforms that provide online storefronts for small and medium businesses.

By Rohan Pearce | 02 July, 2014 10:32

Tags: Bigcommerce, Magento, startups, e-commerce, ebay

Twitter to acquire mobile advertising company TapCommerce

Twitter said Monday it has agreed to acquire TapCommerce a mobile advertising company focused on re-engaging people who have downloaded advertisers' apps.

By John Ribeiro | 01 July, 2014 16:59

Tags: advertising, Internet-based applications and services, twitter, TapCommerce, social networking, internet, social media

Get ready for more ads on Twitter

You will likely see more ads on your Twitter feed that link to mobile apps in the Apple and Google stores.

By Zach Miners | 01 July, 2014 03:51

Tags: advertising, Internet-based applications and services, twitter, internet, mobile

Trade group previews apps to give mobile users choice on ads

The Digital Advertising Alliance, a consortium of advertising trade groups, will roll out two new apps later this year aimed at giving mobile device users a choice of what ads they see.

By Grant Gross | 27 June, 2014 04:43

Tags: advertising, security, Digital Advertising Alliance, internet, mobile, Lou Mastria, privacy

New software targets hard-to-understand privacy policies

Have you ever tried to read a website's privacy policy only to give up after slogging through paragraphs and paragraphs of dense, lawyerly language? Privacy-focused companies Disconnect and TRUSTe have released a new browser add-on that attempts to translate those policies into easy-to-understand terms.

By Grant Gross | 24 June, 2014 06:04

Tags: e-commerce, amazon.com, internet, disconnect, Fight for the Future, Facebook, mozilla, privacy, analytics, Yahoo, Google, Evan Greer, security, Casey Oppenheim, twitter, Truste, advertising, Internet-based applications and services

Twitter keeps sending texts to recycled phone numbers, lawsuit says

Promotional texts and other messages from Twitter are fine if you consent to them, but some are going out to old phone numbers that have been around the block, according to a new lawsuit.

By Zach Miners | 21 June, 2014 10:50

Tags: advertising, Internet-based applications and services, legal, Civil lawsuits, smartphones, twitter, social networking, internet, social media, mobile, mobile applications, consumer electronics

Google looks to the day when it can quit building its own servers

Google is well-known for building its own server hardware to meet the unique needs of its massive compute network, but that won't always be the case, according to the head of its infrastructure team.

By James Niccolai | 19 June, 2014 08:09

Tags: advertising, Internet-based applications and services, Google, servers, hardware systems, internet, Low-end servers

Facebook will gather more user information, but offer more control over ads

Facebook is moving to offer users a familiar trade-off: their browsing privacy in return for more targeted advertising. Those who find that no deal at all will be able to use opt-out tools, but all users will be given a little more control over the ads they see.

By Peter Sayer | 12 June, 2014 21:58

Tags: advertising, Internet-based applications and services, security, social networking, internet, social media, Facebook, privacy

Small businesses get umbrella tool for managing their Google presence

Google hopes to simplify how local businesses manage their information on its sites and apps by consolidating a variety of scattered tasks under a new online service.

By Juan Carlos Perez | 12 June, 2014 05:38

Tags: advertising, Internet-based applications and services, Google, Maps, internet, social media, cloud computing, Software as a service

Gallery: Internet of Things startups at Vivid Sydney

Five Australian startups pitched ideas for the Internet of Things at a Vivid Sydney event.

By Adam Bender | 05 June, 2014 11:22

Tags: smart grid, driving, startups, cars, Internet of Things (IoT), Vivid Sydney, energy, mobile, wearable computing, 3D printers, quantified self

Telstra applies stickers, magnets for smarter customer support

Telstra has turned to a tech startup for a context-based, self-service support system currently being tested with 10,000 broadband subscribers.

By Adam Bender | 28 May, 2014 12:16

Tags: smart stickers, Contextual Care, self-service, smart magnets, customer support, StepOne, Telstra, Startup, customer service, QR codes

When digital marketing meets open source

It's a product that actually costs nothing, is up against entrenched competitors, and exists in a category that enterprises have in the past been wary of. All in all, marketing open source to marketers was probably never going to be an easy job.

By Rohan Pearce | 27 May, 2014 14:27

Tags: marketing, open source, digital marketing, Dries Buytaert, acquia, content management, content management software, drupal

NRL fans invited to Tweet of Origin on 9jumpin app

Twitter data generated during the State of Origin matches between New South Wales and Queensland will be collected from the 9jumpin iOS/Web app to produce real-time stats showing which state is getting the most support online.

By Hamish Barwick | 27 May, 2014 11:48

Tags: State of Origin, Tweet of Origin, National Rugby League (NRL), 9jumpin, New South Wales, queensland

Facebook sues alleged scammer over sex and Jennifer Lopez ads

Facebook is suing a former advertiser on its site, claiming he ran multiple ad accounts to promote sexual content and used a simple trick to scam the social network out of US$340,000.

By Martyn Williams | 24 May, 2014 08:23

Tags: advertising, Internet-based applications and services, legal, Civil lawsuits, internet, social media, Facebook

Swarm 'Portal' beacon to provide retailers insight on in-store activity

For small retailers, the relationship between the number of store visits and actual sales can be foggy. A new tracking device aims to provide clarity.

By Zach Miners | 22 May, 2014 16:48

Tags: advertising, peripherals, Internet-based applications and services, e-commerce, Networking, Mobile OSes, swarm, internet, mobile, mobile applications, analytics, consumer electronics

Popular on Twitter? Your Klout score might soon get you a discount on a TV

It might be time to change the adage "the customer is always right" to, "the customer with the most followers is always right."

By Zach Miners | 22 May, 2014 10:50

Tags: advertising, analytics, Internet-based applications and services, Lithium, social networking, internet, social media, Klout

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