Digital Marketing

Hacked advertising platform sent users to the Nuclear exploit kit

A suspected malicious advertising attack turned out to be a much deeper compromise of an online advertising company, according to Trend Micro.

By Jeremy Kirk | 08 May, 2015 11:39

Tags: advertising, trend micro, security, Exploits / vulnerabilities, internet

Coles trials voice-recognition gizmo Hiku

Coles is conducting an in-home customer trial of Hiku: A device that incorporates voice-recognition capabilities and allows users to add items to an online shopping list.

By Rohan Pearce | 05 May, 2015 12:24

Tags: amazon, Nuance, online retailers, coles, voice recognition, supermarket

Westpac makes $84m from digital sales

Westpac Banking Group (ASX: WBC) made $84 million from digital sales in the financial first half of 2015 according to earnings results out today.

By Hamish Barwick | 04 May, 2015 11:09

Tags: digital transformation, Westpac Banking Corporation

Twitter blames weak sales on lackluster ads, drops forecast

Twitter failed to meet revenue estimates for the first quarter, and is lowering its expectations for the rest of the year, due to weaker than expected performance of some of its ads products, the company said Tuesday.

By Zach Miners | 29 April, 2015 06:44

Tags: business issues, advertising, Internet-based applications and services, financial results, twitter, mobile, social media, internet

Facebook video is booming, now at 4 billion views per day

Besides connecting with friends, Facebook is fast becoming the place to watch videos. Billions of videos.

By Zach Miners | 23 April, 2015 10:03

Tags: advertising, Internet-based applications and services, mobile, social media, internet, video, Facebook

Mobile ads now generate almost 75 percent of Facebook's revenue

Facebook continued growing its business with ads placed on small screens last quarter, when it generated 73 percent of its sales from mobile ads.

By Zach Miners | 23 April, 2015 07:47

Tags: business issues, advertising, Internet-based applications and services, financial results, mobile, social media, internet, Facebook

Making software to block annoying ads is legal, German court rules

AdBlock Plus users in Germany can breathe easily: A court there has ruled that the browser extension for filtering annoying ads is legal to make and distribute.

By Loek Essers | 22 April, 2015 21:42

Tags: Zeit Online, advertising, Eyeo, Handelsblatt, internet

Microsoft, Yahoo search deal amendment makes termination easier

A 10-year search deal between Yahoo and Microsoft has a new opt-out provision that allows either company to terminate the agreement on or after Oct. 1.

By John Ribeiro | 21 April, 2015 14:55

Tags: advertising, Yahoo, Microsoft, internet, search engines

Google's push to encrypt ads will improve security, but won't kill malvertising

Google plans to serve most of its ads over encrypted HTTPS connections by the end of June, a move that will protect against some ad hijacking attacks and will encourage website owners to enable encryption on their Web properties.

By Lucian Constantin | 21 April, 2015 01:22

Tags: Interactive Advertising Bureau, Fox-IT, online safety, Google, security, encryption, malware, privacy

Facebook tries to keep it real by killing more 'fake' likes

Facebook has tripled its detection and elimination of "fake" likes, which can artificially inflate a brand's prominence on the site and deceive users, the company said on Friday.

By Zach Miners | 18 April, 2015 04:25

Tags: business issues, advertising, Internet-based applications and services, social networking, social media, internet, Facebook

Twitter turns its home page into a news and information hub

Twitter, in an effort to attract new users, is turning its home page into a portal for news and content around dozens of topics.

By Zach Miners | 16 April, 2015 04:55

Tags: advertising, Internet-based applications and services, social networking, twitter, social media, internet

AOL rolls out 'One' programmatic-advertising tool to rule them all

Few would deny the life-simplifying appeal of a one-stop shopping experience, and that's just what AOL aims to offer brands in the world of programmatic advertising. The company's new One by AOL platform, unveiled on Tuesday, promises a consolidated and holistic view of brands' marketing expenditures and performance across all screens, including TV.

By Katherine Noyes | 15 April, 2015 02:18

Tags: advertising, AOL, marketing, industry verticals, internet

Verizon subscribers can now opt out of 'supercookies'

Verizon customers can now opt out of having a unique identifier placed on their phones that critics have labelled a 'supercookie' because it's almost impossible to remove.

By Zach Miners | 01 April, 2015 09:43

Tags: advertising, consumer electronics, security, verizon, smartphones, internet, privacy

How Messenger chats factor into what you see in Facebook news feed

Haven’t seen many posts from some friends lately on Facebook? Perhaps you need to reach out directly to them.

By Zach Miners | 26 March, 2015 08:32

Tags: advertising, Internet-based applications and services, social networking, mobile, social media, internet, Facebook

Google said to prep billing payment service for Gmail

Google reportedly is creating a service to let people pay their bills from their Gmail accounts.

By Zach Miners | 25 March, 2015 09:23

Tags: advertising, Internet-based applications and services, e-commerce, Google, Mail, internet, search engines

Facebook, news outlets in talks about hosting articles on the social networking site

Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.

By Fred O'Connor | 25 March, 2015 02:58

Tags: advertising, Internet-based applications and services, social media, internet, Facebook

Twitter tests videos that play automatically

Twitter has started to let videos play automatically in some people's feeds, in a test that could allow it to make more money from video advertising.

By Zach Miners | 24 March, 2015 10:17

Tags: advertising, mobile applications, Internet-based applications and services, twitter, mobile, social media, internet, video

Leaked US antitrust report on Google adds weight to rivals' complaints

A leaked report by staff at the U.S. Federal Trade Commission paints an ugly picture of Google as a bullying monopolist and adds credence to complaints from rivals who have long criticized its business practices.

By Zach Miners | 20 March, 2015 12:45

Tags: business issues, advertising, Internet-based applications and services, Google, internet, search engines

Marketers can now target the 92 million expats on Facebook

Facebook has added a new feature to its advertising platform that lets marketers target people living abroad.

By Zach Miners | 18 March, 2015 10:21

Tags: analytics, advertising, Internet-based applications and services, social media, internet, search engines, Facebook

Google, ACCI team to get small businesses online

Google has joined forces with the Australian Chamber of Commerce and Industry (ACCI) to get more small businesses online.

By Adam Bender | 11 March, 2015 14:37

Tags: smb, bruce billson, small business, Google, Australian Chamber of Commerce and Industry (ACCI), Australia, SME

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