Digital Marketing

In brief: Ooyala steps into ads arena with Videoplaza

Video streaming and analytics company Ooyala this morning announced it had acquired video advertising platform Videoplaza.

By Rohan Pearce | 21 October, 2014 12:15

Tags: video analytics, Ooyala, video streaming, Telstra

Snapchat rolling out non-'creepy' ads that still might get creepy

Ads are officially coming to Snapchat, in a form the company says is not "targeted," but Snapchat's own terms of service suggest it could do something very much like that.

By Zach Miners | 18 October, 2014 09:21

Tags: advertising, Internet-based applications and services, SnapChat, internet, social media, mobile

Hackers strike defence companies through real-time ad bidding

A major change this year in how online advertisements are sold has been embraced by hackers, who are using advanced ad-targeting capabilities to precisely deliver malware.

By Jeremy Kirk | 17 October, 2014 13:01

Tags: advertising, security, Invincea, internet, Exploits / vulnerabilities, malware

Facebook doubles reward for bug reports in advertising code

Facebook is doubling the rewards it will pay for security vulnerabilities related to code that runs its advertising system, the company said Wednesday.

By Jeremy Kirk | 16 October, 2014 11:47

Tags: advertising, security, internet, Exploits / vulnerabilities, Facebook

YouTube served malicious advertisements, Trend Micro says

Malicious advertisements, some of which were displayed on YouTube, redirected more than 113,000 people in the U.S. to harmful websites in just a month, Trend Micro said Tuesday.

By Jeremy Kirk | 15 October, 2014 11:50

Tags: advertising, security, trend micro, internet, malware

Facebook's location-based ads can pitch you on the store you just walked by

If you're like me, you might stroll past a local coffee shop or book store numerous times before you notice it's there or go inside. Facebook thinks an ad might give that extra nudge.

By Zach Miners | 08 October, 2014 11:21

Tags: advertising, Internet-based applications and services, social networking, internet, social media, Facebook

Facebook, armed with data, helps others show mobile ads

A "like" on Facebook is worth a lot to advertisers there. Now it's also worth something to advertisers in other mobile apps.

By Zach Miners | 08 October, 2014 01:47

Tags: advertising, analytics, internet, mobile, Facebook, Internet service providers

As the tentacles of Facebook's data spread, privacy questions resurface

An expansion of how Facebook's user data is employed for advertising purposes is prompting questions over privacy.

By Zach Miners | 03 October, 2014 21:50

Tags: advertising, Internet-based applications and services, Google, internet, social media, Facebook, search engines

Malicious advertising hits Amazon, YouTube and Yahoo, Cisco says

Malicious advertisements have popped up on websites such as YouTube, Amazon and Yahoo, part of a sophisticated campaign to spread malware, Cisco said Monday.

By Jeremy Kirk | 09 September, 2014 12:16

Tags: advertising, security, cisco, internet

Web Marketing Experts to create 115 new jobs in Melbourne

Search engine optimisation (SEO) company Web Marketing Experts (WME) has expanded its Melbourne office as it looks to hire 115 new staff by December 2014.

By Hamish Barwick | 02 September, 2014 10:00

Tags: Melbourne, Gordon Rich-Phillips, seo, Web Marketing Experts, victorian government

Senate backs ads for Bureau of Meteorology site

The Senate late last week passed legislation that amends the Meteorology Act 1955 to make clear that the Bureau of Meteorology can run commercial advertising on its online services.

By Rohan Pearce | 01 September, 2014 12:11

Tags: online advertising

Twitter expands European advertising network

Twitter has expanded its advertising network to 12 mostly central and eastern European markets, the company said Tuesday.

By Loek Essers | 26 August, 2014 20:05

Tags: advertising, Internet-based applications and services, twitter, internet, social media

Facebook moves to rid its feed of click bait

Facebook will reduce "click-bait" posts of outside links that try to lure users with eye-catching headlines.

By Zach Miners | 26 August, 2014 04:49

Tags: advertising, Internet-based applications and services, social networking, internet, social media, Facebook

Report: Amazon building ad system to compete with Google's

Amazon plans to expand its small online ad delivery business enough to take on Google's AdWords, according to a Wall Street Journal report.

By Zach Miners | 23 August, 2014 11:12

Tags: advertising, Internet-based applications and services, Google, e-commerce,, internet, search engines

Adult content could stimulate virtual reality market

The adult industry will help drive adoption of virtual reality beyond gamers, according to the creator of one of the Internet’s first free porn websites.

By Adam Bender | 22 August, 2014 08:00

Tags: porn, Oculus Rift, pornography, VR, virtual reality, adult industry

Loyalty card app adds support for wearable devices

Rewardle is bringing its digital customer loyalty program to smartwatches, the Melbourne startup has announced.

By Adam Bender | 15 August, 2014 10:48

Tags: marketing, wearable devices, startups, Android, Rewardle, smartwatches, loyalty programs, Wearable Tech, Google Glass

Twitter sets the stage for video ads

Twitter is looking to boost its advertising business by letting more businesses pay to include video in their tweets.

By Zach Miners | 13 August, 2014 04:52

Tags: advertising, Internet-based applications and services, twitter, social networking, internet, social media, Facebook, video

Rip Curl rides wearable wave with smartwatch for surfers

Rip Curl has launched a smartwatch for surfers that measures surf data and maps their ride on an interactive map.

By Adam Bender | 29 July, 2014 10:45

Tags: marketing, advertising, wearable devices, VML Australia, GPS, smartwatches, surfer, rackspace, smartwatch, surfing, ads, Rip Curl

'Canvas fingerprinting' tracking is sneaky but easy to halt

A method for tracking users across the Internet called "canvas fingerprinting" is simple to stop, but average Internet users may not know how to do it.

By Jeremy Kirk | 25 July, 2014 12:18

Tags: advertising, analytics, AddThis, internet, AdBlock Plus, Abine

Stealthy Web tracking tools pose increasing privacy risks to users

Three stealthy tracking mechanisms designed to avoid weaknesses in browser cookies pose potential privacy risks to Internet users, a new research paper has concluded.

By Jeremy Kirk | 22 July, 2014 11:27

Tags: advertising, analytics, Internet-based applications and services, security, data protection, internet,

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