Techworld

Digital Marketing

Google opens the floodgates for new 'social' ads

Internet users may soon start to see more ads that look like posts from Google+, but without visiting the social network.

By Zach Miners | 17 April, 2014 04:27

Tags: advertising, Internet-based applications and services, Google, social networking, internet, social media, search engines

How marketers lost faith in Facebook

In space, they say, no one can hear you scream. Some marketers feel the same way about Facebook.

By Zach Miners | 11 April, 2014 03:34

Tags: advertising, Internet-based applications and services, Eat24, Mamabargains, social networking, internet, social media, Facebook, analytics

Glasses seller makes customer the designer with 3D printing

Sydney startup Sneaking Duck has announced it will personalise glasses frames for customers by using 3D printing.

By Adam Bender | 02 April, 2014 16:00

Tags: marketing, glasses, eyewear, 3d printing, Sneaking Duck, personalisation, Startup

Twitter looks to cash in on TV-related tweets overseas

Real-time chatter about television abounds on Twitter, offering a potentially lucrative opportunity for advertising. The social network is looking to make the most of it, announcing a series of deals Monday to better monetize tweets about TV shows around the world.

By Zach Miners | 01 April, 2014 12:21

Tags: advertising, business issues, Internet-based applications and services, twitter, financial results, social networking, internet, social media, Mesagraph, Bluefin Labs, SecondSync, Adly, Kantar

AOL sharpens advertising ambitions with its One platform

AOL is pushing to become an elite advertising business with a new platform for buying and selling ads tied to big data.

By Zach Miners | 26 March, 2014 18:37

Tags: advertising, AOL, analytics, Yahoo, Internet-based applications and services, Google, internet, search engines

Desktop search spending to fall this year as mobile grows, study finds

The money spent by advertisers on the desktop will decline this year as people continue to reach for their smartphones to search for information, according to new data from eMarketer.

By Zach Miners | 14 March, 2014 02:07

Tags: advertising, eMarketer, Internet-based applications and services, twitter, internet, social media, mobile, Facebook, search engines, mobile applications, Google, consumer electronics

Video ads come to Facebook

An assortment of video ads will soon start appearing in Facebook users' feeds as the company grasps at a larger slice of the lucrative TV advertising market.

By Zach Miners | 13 March, 2014 18:39

Tags: advertising, Internet-based applications and services, Ace Metrix, nielsen, social networking, internet, social media, Facebook, video

Telstra embraces 'digital first'

Telstra has pledged improved customer support through a “digital first” initiative announced today.

By Adam Bender | 03 March, 2014 14:08

Tags: digital, customer support, Telstra, technical support, convergence

NSA's Alexander defends surveillance, but calls for better cybersecurity

U.S. National Security Agency director General Keith Alexander has called on Congress to pass new legislation focused on protecting the country's cyber assets while at the same time defending his agency's cybersurveillance programs.

By Grant Gross | 27 February, 2014 19:48

Tags: U.S. Senate Armed Services Committee, Keith Alexander, John McCain, U.S. National Security Agency, Exploits / vulnerabilities, Barack Obama, government, privacy, Mark Udall, U.S. Cyber Command, Edward Snowden, security

Gmail's 'unsubscribe' tool comes out of the weeds

Gmail users who get frustrated trying to find the "unsubscribe" link that's often buried in small type at the bottom of promotional emails may instead start seeing it before they even open the message.

By Zach Miners | 21 February, 2014 01:00

Tags: advertising, Internet-based applications and services, Google, Mail, internet, search engines

Sensis to cut 800 jobs after Telstra sale

Telstra has proposed cutting about 800 jobs at Sensis as it digitises the directory business.

By Adam Bender | 19 February, 2014 10:21

Tags: directory, layoffs, yellow pages, careers, White Pages, sensis, Telstra, jobs, job cuts

Survey: US voters willing to pay more for faster school broadband

Nearly seven in 10 U.S. voters would pay a higher tax on their mobile phone bills if the money went toward wiring schools with faster broadband networks, according to a new survey.

By Grant Gross | 18 February, 2014 19:53

Tags: telecommunication, Leading Education by Advancing Digital Commission, education, regulation, Common Sense Media, internet, industry verticals, government, broadband, Joel Benenson, Jim Steyer, Benenson Strategy Group, Tom Wheeler, U.S. Federal Communications Commission

More retailers, and ballparks, take a swing at location-based data

A growing number of brick-and-mortar businesses, eager to learn more about what goes on inside their walls, are turning to new technology to gather data from people's mobile phones.

By Zach Miners | 14 February, 2014 22:21

Tags: advertising, e-commerce, Swirl, Mobile OSes, Alex and Ani, internet, mobile, mobile applications, analytics, Shopkick, Major League Baseball, consumer electronics

Privacy, consumer groups ask court to reject Facebook ads settlement

A coalition of consumer and privacy groups will ask a U.S. court to reject a settlement that allows Facebook to use minors' pictures in advertisements on the site without their parents' consent.

By Grant Gross | 13 February, 2014 15:59

Tags: advertising, Public Citizen, Internet-based applications and services, Jodi Seth, Susan Linn, Civil lawsuits, Center for Digital Democracy, social networking, U.S. Court of Appeals for the Ninth Circuit, internet, Campaign for a Commercial-Free Childhood, Facebook, privacy, Margaret Becker, security, legal

Mozilla plans to place ads in new Firefox tabs

Mozilla is going to show advertising to Firefox users to increase its sources of revenue that now mainly comes from Google, the company said Wednesday.

By Loek Essers | 12 February, 2014 11:59

Tags: advertising, business issues, applications, browsers, software, internet, mozilla

Klout may be acquired by marketing firm for $US100 million

Apparently Klout is popular.

By Martyn Williams | 12 February, 2014 00:13

Tags: advertising, business issues, Internet-based applications and services, social networking, internet, social media, Klout, Mergers and acquisitions, Lithium Technologies

Google ad guru Susan Wojcicki to take over YouTube

Google has named a top executive from its advertising business to become the new chief executive of its YouTube service.

By Zach Miners | 06 February, 2014 02:08

Tags: advertising, business issues, Internet-based applications and services, Google, social networking, internet, social media, youtube, video, personnel

Google to renew Eric Schmidt's $100m stock bonus

When Google awarded Eric Schmidt a US$100 million stock bonus in 2011 it was seen as unprecedented for the company. Now it's doing it again.

By Martyn Williams | 04 February, 2014 22:52

Tags: advertising, business issues, personnel, Google, SEC Filings, internet, search engines

Video service Blinkx contests Harvard professor's analysis

The video website Blinkx is contesting a Harvard professor's analysis that accuses the company of charging advertisers for video ads that users rarely see.

By Jeremy Kirk | 31 January, 2014 00:34

Tags: Blinkx, advertising, internet

Google ordered to pay royalty on AdWords revenue to Vringo

Google has been ordered by a court in Virginia to pay royalty to I/P Engine for infringing some claims of two of its patents through the AdWords advertising system.

By John Ribeiro | 29 January, 2014 07:18

Tags: advertising, Google, intellectual property, legal, patent, Vringo, internet, I/P Engine

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