Techworld

Digital Marketing

Malicious advertising hits Amazon, YouTube and Yahoo, Cisco says

Malicious advertisements have popped up on websites such as YouTube, Amazon and Yahoo, part of a sophisticated campaign to spread malware, Cisco said Monday.

By Jeremy Kirk | 09 September, 2014 12:16

Tags: advertising, security, cisco, internet

Web Marketing Experts to create 115 new jobs in Melbourne

Search engine optimisation (SEO) company Web Marketing Experts (WME) has expanded its Melbourne office as it looks to hire 115 new staff by December 2014.

By Hamish Barwick | 02 September, 2014 10:00

Tags: Melbourne, Gordon Rich-Phillips, seo, Web Marketing Experts, victorian government

Senate backs ads for Bureau of Meteorology site

The Senate late last week passed legislation that amends the Meteorology Act 1955 to make clear that the Bureau of Meteorology can run commercial advertising on its online services.

By Rohan Pearce | 01 September, 2014 12:11

Tags: online advertising

Twitter expands European advertising network

Twitter has expanded its advertising network to 12 mostly central and eastern European markets, the company said Tuesday.

By Loek Essers | 26 August, 2014 20:05

Tags: advertising, Internet-based applications and services, twitter, internet, social media

Facebook moves to rid its feed of click bait

Facebook will reduce "click-bait" posts of outside links that try to lure users with eye-catching headlines.

By Zach Miners | 26 August, 2014 04:49

Tags: advertising, Internet-based applications and services, social networking, internet, social media, Facebook

Report: Amazon building ad system to compete with Google's

Amazon plans to expand its small online ad delivery business enough to take on Google's AdWords, according to a Wall Street Journal report.

By Zach Miners | 23 August, 2014 11:12

Tags: advertising, Internet-based applications and services, Google, e-commerce, amazon.com, internet, search engines

Adult content could stimulate virtual reality market

The adult industry will help drive adoption of virtual reality beyond gamers, according to the creator of one of the Internet’s first free porn websites.

By Adam Bender | 22 August, 2014 08:00

Tags: porn, Oculus Rift, pornography, VR, virtual reality, adult industry

Loyalty card app adds support for wearable devices

Rewardle is bringing its digital customer loyalty program to smartwatches, the Melbourne startup has announced.

By Adam Bender | 15 August, 2014 10:48

Tags: marketing, wearable devices, startups, Android, Rewardle, smartwatches, loyalty programs, Wearable Tech, Google Glass

Twitter sets the stage for video ads

Twitter is looking to boost its advertising business by letting more businesses pay to include video in their tweets.

By Zach Miners | 13 August, 2014 04:52

Tags: advertising, Internet-based applications and services, twitter, social networking, internet, social media, Facebook, video

Rip Curl rides wearable wave with smartwatch for surfers

Rip Curl has launched a smartwatch for surfers that measures surf data and maps their ride on an interactive map.

By Adam Bender | 29 July, 2014 10:45

Tags: marketing, advertising, wearable devices, VML Australia, GPS, smartwatches, surfer, rackspace, smartwatch, surfing, ads, Rip Curl

'Canvas fingerprinting' tracking is sneaky but easy to halt

A method for tracking users across the Internet called "canvas fingerprinting" is simple to stop, but average Internet users may not know how to do it.

By Jeremy Kirk | 25 July, 2014 12:18

Tags: advertising, analytics, AddThis, internet, AdBlock Plus, Abine

Stealthy Web tracking tools pose increasing privacy risks to users

Three stealthy tracking mechanisms designed to avoid weaknesses in browser cookies pose potential privacy risks to Internet users, a new research paper has concluded.

By Jeremy Kirk | 22 July, 2014 11:27

Tags: advertising, analytics, Internet-based applications and services, security, data protection, internet, AddThis.com

Bigcommerce wins as Magento kills SMB offerings

eBay subsidiary Magento will close down its Magento Go and ProStores platforms that provide online storefronts for small and medium businesses.

By Rohan Pearce | 02 July, 2014 10:32

Tags: Bigcommerce, Magento, startups, e-commerce, ebay

Twitter to acquire mobile advertising company TapCommerce

Twitter said Monday it has agreed to acquire TapCommerce a mobile advertising company focused on re-engaging people who have downloaded advertisers' apps.

By John Ribeiro | 01 July, 2014 16:59

Tags: advertising, Internet-based applications and services, twitter, TapCommerce, social networking, internet, social media

Get ready for more ads on Twitter

You will likely see more ads on your Twitter feed that link to mobile apps in the Apple and Google stores.

By Zach Miners | 01 July, 2014 03:51

Tags: advertising, Internet-based applications and services, twitter, internet, mobile

Trade group previews apps to give mobile users choice on ads

The Digital Advertising Alliance, a consortium of advertising trade groups, will roll out two new apps later this year aimed at giving mobile device users a choice of what ads they see.

By Grant Gross | 27 June, 2014 04:43

Tags: advertising, security, Digital Advertising Alliance, internet, mobile, Lou Mastria, privacy

New software targets hard-to-understand privacy policies

Have you ever tried to read a website's privacy policy only to give up after slogging through paragraphs and paragraphs of dense, lawyerly language? Privacy-focused companies Disconnect and TRUSTe have released a new browser add-on that attempts to translate those policies into easy-to-understand terms.

By Grant Gross | 24 June, 2014 06:04

Tags: e-commerce, amazon.com, internet, disconnect, Fight for the Future, Facebook, mozilla, privacy, analytics, Yahoo, Google, Evan Greer, security, Casey Oppenheim, twitter, Truste, advertising, Internet-based applications and services

Twitter keeps sending texts to recycled phone numbers, lawsuit says

Promotional texts and other messages from Twitter are fine if you consent to them, but some are going out to old phone numbers that have been around the block, according to a new lawsuit.

By Zach Miners | 21 June, 2014 10:50

Tags: advertising, Internet-based applications and services, legal, Civil lawsuits, smartphones, twitter, social networking, internet, social media, mobile, mobile applications, consumer electronics

Google looks to the day when it can quit building its own servers

Google is well-known for building its own server hardware to meet the unique needs of its massive compute network, but that won't always be the case, according to the head of its infrastructure team.

By James Niccolai | 19 June, 2014 08:09

Tags: advertising, Internet-based applications and services, Google, servers, hardware systems, internet, Low-end servers

Facebook will gather more user information, but offer more control over ads

Facebook is moving to offer users a familiar trade-off: their browsing privacy in return for more targeted advertising. Those who find that no deal at all will be able to use opt-out tools, but all users will be given a little more control over the ads they see.

By Peter Sayer | 12 June, 2014 21:58

Tags: advertising, Internet-based applications and services, security, social networking, internet, social media, Facebook, privacy

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