Digital Marketing

Ubuntu's marketing kick: Is Canonical the next Apple?

Another six months has passed and another version of Ubuntu Linux has been released, right? Wrong. Ubuntu 11.04 ‘Natty Narwhal’ arrived today and so did a new marketing direction from its parent company and principle sponsor, Canonical. And its flavour has a hint of Apple.

By Rodney Gedda | 29 April, 2011 14:20

Tags: Apple, app stores, canonical, cloud computing, desktop linux, Linux, music, ubuntu, unity

All brand new: an amaysim experience down under

A group of European entrepreneurs have banded together to create a new mobile telecommunications company aimed at the high-volume consumer market, and it even has a local call centre.

By Rodney Gedda | 23 November, 2010 10:44

Tags: amaysim, branding, marketing, mobile services, offshoring, outsourcing

Marketing Automation: Unique Kid on the CRM Block

CRM systems are supposed to comprise everything that touches the customer relationship. Through native functionality or integration across systems, CRM systems are supposed to achieve the holy grail of the 360-degree view. But all the good books on CRM were written before the current wave of internet marketing techniques (Twitter anyone?), and marketing automation apps continue to evolve rapidly.

By David Taber | 29 September, 2009 11:07

Tags: CRM, marketing, marketing automation

Ashton Kutcher and Twitter: the new CNN?

Ashton Kutcher claims his triumph over CNN in the race to have a million followers on Twitter is changing the way we consume media.

By Davy Adams | 19 April, 2009 15:54

Tags: ashton kutcher, cnn, social networking, twitter, web 2.0, new media

Changes in sight for digital marketing

We’ve always considered ourselves a little behind the US in our take up of technology and our approach to digital marketing is no different. While Australian business owners and marketers get their heads around SEO, counterparts in the US and UK have it nailed and are now full steam ahead implementing strategies that take full advantage of the smart, savvy digital marketing technologies available today.

By Kevin Mackin | 11 March, 2009 11:17

Tags: web analytics

Microsoft's secret weapon against Google

With the first public alpha release of Windows 7 due Monday at the Microsoft PDC2008 conference, the outline of the new operating system is taking shape. What you won't see when that alpha comes out is the way that Microsoft will try to use Windows 7 as a Trojan horse in its war against Google.

You’ve just received a Marketing message by SMS. Now what?

Mobile marketing is certainly a subject of great interest amongst advertisers and mobile network operators: Juniper predicts global spend on mobile advertising to leap from $US1.3 billion to $US7.6 billion by the end of 2008!

By Mark White | 08 October, 2008 15:06

Tags: geolocation, locatrix, mobilemarketing

Fooling Google News is this easy

I did it yesterday. Not that I was trying, mind you -- honestly, I wasn't. I did, however, predict it would happen, so I'm going to take this opportunity to gloat about that.

Here comes the mobile phone ad disaster

I recently visited the Greek island of Santorini. The island is best known as a sunny destination for jet-setting holiday makers who lounge in idyllic hotel rooms perched on the sides of steep and majestic cliffs. But historians, geologists and archaeologists know Santorini as the site of one of the most horrible disasters in human history.

10 E-Mail Marketing Dos and Don'ts

Most online e-mail marketing companies offer professionally designed e-mail templates that are easy to customize with your own artwork and colors. E-mail marketing can help your business grow, but a misstep can cause you to lose customers for life. Avoid the pitfalls with these dos and don'ts.

Driving site traffic with search engines, advertising

You can't simply open a new Web site, sit back, and expect to welcome a horde of visitors showing up at your virtual storefront. If you want your online business to be successful, you must promote your site.