Digital Marketing » Search Engine Optimization

Search Engine Optimization for your Web site

Whether your Web site is brand new or ten years old, managing how it appears to search engines is crucial to its success. The typical Web site gets 61 percent of its traffic from organic (nonpaid) search engine results, and 41 percent of all traffic from Google alone. Ensuring that the company's site ranks highly in search results is, for most businesses, a make-or-break proposition, which is why search engine optimization (SEO) is now a multibillion-dollar industry.

By Christopher Null | 09 December, 2008 08:41

Tags: search engines

Deleting your digital past -- for good

An unsavory connection from your past. An annoying link to your name that's dragging down your career. A spicy quote you tossed off to a reporter that you wish you could take back.

By Tracy Mayor | 18 November, 2008 08:22

Tags: blogs, online safety, search engines, social networking

Will Ozzie era at Microsoft signal a revolution?

If Bill Gates leaving Microsoft is the end of an era, then Ray Ozzie's ascension is the beginning of a revolution designed to transform the company's business model as well as redefine corporate IT infrastructures and how end users access, share and interact with applications and data.

What is SEO?

You're the CMO of a company that makes blue widgets. But when you enter the phrase "blue widget" in a major search engine, your Web site pops up in the 4,500th spot on the results list. Talk about a visibility problem: A study conducted by The Pennsylvania State University, published in 2003, found that 54 percent of users review only the first page of search results, and 19 percent stop after the second page. Clearly, poor search engine ranking is costing the company business. The remedy? You can't write to Google or Yahoo and ask them to please, pleeeeease rank your site higher for "blue widget" searches. Search engines use complex, secret and ever-changing mathematical algorithms to rank sites. To improve a Web site's search rank, marketers can turn to search engine optimization, or SEO.

Why Web design is an IT-marketing tug-of-war

The use of search engines as a tool to leverage businesses could certainly be higher, agreed the panelists at a discussion on the future of search engine marketing at the Massive Technology Show in Canada on Wednesday.