TalkingTech
The view from the top of IT with TechWorld Editor Rohan Pearce
Building Web applications that are robust and perform well is hard, but trying to promote them, build a market for them, and then make money from them is far harder. And harder still is when you're launching a Web service that competes with an established brand in the same market.
You can't simply open a new Web site, sit back, and expect to welcome a horde of visitors showing up at your virtual storefront. If you want your online business to be successful, you must promote your site.
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