advertising - News, Features, and Slideshows
If ads on Twitter weren't annoying enough, some will start asking for your credit card info, in the hopes you'll load up on store discounts.
By Zach Miners | 26 November, 2014 05:08
Stores, sports venues and other users of Apple's iBeacons will have to walk a fine line between helping users and angering them with new in-app messaging from Adobe Systems' Marketing Cloud.
By Mikael Ricknäs | 18 November, 2014 17:26
Yahoo is acquiring the video advertising platform BrightRoll for $640 million, in a move that could help to offset declines in its traditional display ad business.
By Zach Miners | 12 November, 2014 10:47
Ads are officially coming to Snapchat, in a form the company says is not "targeted," but Snapchat's own terms of service suggest it could do something very much like that.
By Zach Miners | 18 October, 2014 09:21
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.
By Chris Kanaracus | 20 December, 2012 20:59
Facebook, which had been in the doghouse with Wall Street since it went public, wowed investors with its third-quarter report on Tuesday, in particular with its improvements and early results in the crucial mobile market.
By Juan Carlos Perez | 24 October, 2012 04:33
Have you ever found yourself in an unfamiliar city with no clue about where to go and what to see? What if you could just hold up your phone, snap pictures of your surroundings, and discover interesting local restaurants and landmarks? With augmented-reality apps, you can do just that. But advertisers are jumping on the trend as well, so the same application that reveals intriguing potential destinations might also bombard you with ads for nearby fast-food chains. Can augmented reality actually be useful for consumers, or is it simply another way for corporations to get a hand in your wallet?
By Ginny Mies | 22 June, 2010 09:40
In this White Paper, IDC offers up some quantifiable benefits that Asian enterprises have observed as a result of deploying backup and recovery solutions. · Many enterprises are finding that the backup and recovery processes and technologies that they have implemented have not kept pace with the demands of the business · IDC identifies how organizations can experience savings and improvements from the deployment of different types of technologies · The benefits fall into three categories: storage environment cost savings; end-user productivity enhancements; and IT staff productivity optimization
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Facebook, the world’s largest social networking site, needed to ensure that its remote access portal and Citrix XenApp virtual application environment could provide fast, reliable connectivity and Performance—without becoming a pathway for network intrusion and data theft. Read More
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