The view from the top of IT with TechWorld Editor Rohan Pearce
A growing number of brick-and-mortar businesses, eager to learn more about what goes on inside their walls, are turning to new technology to gather data from people's mobile phones.
By Zach Miners | 14 February, 2014 22:21
A coalition of consumer and privacy groups will ask a U.S. court to reject a settlement that allows Facebook to use minors' pictures in advertisements on the site without their parents' consent.
By Grant Gross | 13 February, 2014 15:59
Apparently Klout is popular.
By Martyn Williams | 12 February, 2014 00:13
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.
By Chris Kanaracus | 20 December, 2012 20:59
Facebook, which had been in the doghouse with Wall Street since it went public, wowed investors with its third-quarter report on Tuesday, in particular with its improvements and early results in the crucial mobile market.
By Juan Carlos Perez | 24 October, 2012 04:33
Have you ever found yourself in an unfamiliar city with no clue about where to go and what to see? What if you could just hold up your phone, snap pictures of your surroundings, and discover interesting local restaurants and landmarks? With augmented-reality apps, you can do just that. But advertisers are jumping on the trend as well, so the same application that reveals intriguing potential destinations might also bombard you with ads for nearby fast-food chains. Can augmented reality actually be useful for consumers, or is it simply another way for corporations to get a hand in your wallet?
By Ginny Mies | 22 June, 2010 09:40