advertising - News, Features, and Slideshows
Ads have long been part of the trade-off for users of the free Web, but the rise of ad blockers is making it increasingly difficult for publishers to sustain that ad-supported model.
By Katherine Noyes | 11 August, 2015 12:04
Facebook is giving businesses more reasons to use Facebook Messenger to reach customers.
By Zach Miners | 06 August, 2015 04:49
For years now, checking the "do-not-track" option on your browser has been little more than wishful thinking on the part of users who care about privacy online. But now a group led by the Electronic Frontier Foundation is looking to make that a more meaningful action.
By Mikael Ricknäs | 05 August, 2015 03:09
Yahoo said Monday it had removed malware from its advertising network, after malicious code there had gone undetected for at least six days.
By Zach Miners | 04 August, 2015 10:35
Facebook has posted strong sales results for the second quarter, showing continued success in its advertising business, though its costs also rose sharply.
By Zach Miners | 30 July, 2015 07:46
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.
By Chris Kanaracus | 20 December, 2012 20:59
Facebook, which had been in the doghouse with Wall Street since it went public, wowed investors with its third-quarter report on Tuesday, in particular with its improvements and early results in the crucial mobile market.
By Juan Carlos Perez | 24 October, 2012 04:33
Have you ever found yourself in an unfamiliar city with no clue about where to go and what to see? What if you could just hold up your phone, snap pictures of your surroundings, and discover interesting local restaurants and landmarks? With augmented-reality apps, you can do just that. But advertisers are jumping on the trend as well, so the same application that reveals intriguing potential destinations might also bombard you with ads for nearby fast-food chains. Can augmented reality actually be useful for consumers, or is it simply another way for corporations to get a hand in your wallet?
By Ginny Mies | 22 June, 2010 09:40
Flash storage represents a quantum leap from the storage layer in terms of performance, however it is crucial companies understand their I/O profile in order to formulate a successful storage strategy. Find out in this eBook how flash storage can be beneficial for enterprises and useful questions to ask before making an informed decision on the purchase.
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This eBook provides a broad overview of micro-segmentation in the data centre. After reading this , you’ll have a good basic understanding of micro-segmentation — like you’d get from a college-level 101 class, but far more interesting than Microbiology 101 or Microeconomics 101 (and not as difficult either)!
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