The view from the top of IT with TechWorld Editor Rohan Pearce
You might think of Instagram's new private messaging feature as a way to share certain photos with just your best friends. But Instagram -- and the Kardashians -- have other ideas about how the tool could be used to serve up promotional content.
By Zach Miners | 13 December, 2013 01:09
Do you love, no scratch that -- "luv" espresso? Do you "adore" it even? Twitter advertisers may now know how you feel about their products no matter how you choose to express yourself.
By Zach Miners | 12 December, 2013 00:30
Users will soon start to see more ads on Twitter based on Web browsing activity, under a new program partly designed to leverage the site's popularity on mobile devices.
By Zach Miners | 05 December, 2013 19:29
LinkedIn users will soon have access to a wider range of professionally curated content on the site through a new publishing tool available to businesses.
By Zach Miners | 19 November, 2013 19:25
Google has reached a US$17 million settlement with 37 U.S. states and the District of Columbia over its unauthorized placement of cookies on devices running Apple's Safari browser, New York Attorney General Eric Schneiderman said Monday.
By Grant Gross | 18 November, 2013 19:05
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.
By Chris Kanaracus | 20 December, 2012 20:59
Facebook, which had been in the doghouse with Wall Street since it went public, wowed investors with its third-quarter report on Tuesday, in particular with its improvements and early results in the crucial mobile market.
By Juan Carlos Perez | 24 October, 2012 04:33
Have you ever found yourself in an unfamiliar city with no clue about where to go and what to see? What if you could just hold up your phone, snap pictures of your surroundings, and discover interesting local restaurants and landmarks? With augmented-reality apps, you can do just that. But advertisers are jumping on the trend as well, so the same application that reveals intriguing potential destinations might also bombard you with ads for nearby fast-food chains. Can augmented reality actually be useful for consumers, or is it simply another way for corporations to get a hand in your wallet?
By Ginny Mies | 22 June, 2010 09:40