advertising - News, Features, and Slideshows
Facebook has posted strong sales results for the second quarter, showing continued success in its advertising business, though its costs also rose sharply.
By Zach Miners | 30 July, 2015 07:46
Twitter reported a higher than expected increase in revenue on Tuesday, suggesting progress in the company's efforts to grow its ad sales.
By Zach Miners | 29 July, 2015 07:01
Google is now requiring that publishers that carry its ads comply with a European Union directive and ask their site visitors' for permission before setting cookies on their computers.
By Loek Essers | 29 July, 2015 01:31
Upwards of 10 million people may have visited websites carrying malicious advertisements in the last ten days, possibly infecting their computers with malware, according to computer security company Cyphort.
By Jeremy Kirk | 28 July, 2015 14:08
Most mobile web users are all too familiar with the infamous "interstitial" ad that often pops up to promote a website's native app, but this week Google did them a favor and eliminated its own such ads.
By Katherine Noyes | 25 July, 2015 04:08
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.
By Chris Kanaracus | 20 December, 2012 20:59
Facebook, which had been in the doghouse with Wall Street since it went public, wowed investors with its third-quarter report on Tuesday, in particular with its improvements and early results in the crucial mobile market.
By Juan Carlos Perez | 24 October, 2012 04:33
Have you ever found yourself in an unfamiliar city with no clue about where to go and what to see? What if you could just hold up your phone, snap pictures of your surroundings, and discover interesting local restaurants and landmarks? With augmented-reality apps, you can do just that. But advertisers are jumping on the trend as well, so the same application that reveals intriguing potential destinations might also bombard you with ads for nearby fast-food chains. Can augmented reality actually be useful for consumers, or is it simply another way for corporations to get a hand in your wallet?
By Ginny Mies | 22 June, 2010 09:40
Cloud, big data and analytics, mobile, social, and IT security have impacted networking – bringing it almost to breaking point. This whitepaper looks at the future of networking to accommodate these evolving trends.
Many firms are acutely aware of the costs and risks associated with lost or unrecoverable data on employee devices, including desktops, laptops, and mobile devices and while mobility initiatives, including bring your own device (BYOD), are gaining popularity, IDC has discovered that many firms do not have adequate protection, recovery policies or tools in place to manage their ever-increasing volumes of data. Read why IDC believes the need to protect sensitive data residing on desktops, laptops, and mobile devices is more critical than ever and how CommVault Edge can meet end user demands by delivering a solution that is secure and allows users access to their data anywhere and at any time.
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