TalkingTech
The view from the top of IT with TechWorld Editor Rohan Pearce
News about branding
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Should you consider a generic top level domain?
Chief information officers understand the importance of domain name registrations in maintaining the integrity of their organisation’s brand. Now a study estimates the .au domain contributed $475 million to the Australian economy in 2011 and created more than 4300 full-time jobs.
By Georgina Swan | 20 January, 2012 10:08
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AMD says goodbye to the ATI brand
Advanced Micro Devices on Monday said it will remove the ATI name from its products by the end of the year, killing a brand name synonymous with graphics enthusiasts for 25 years.
By Agam Shah | 31 August, 2010 04:29
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Technology's most and least reliable brands in '09
Every year, consumers purchase millions of computers and peripherals. And every year, millions of those devices break down.
By Christopher Null | 27 January, 2010 04:30
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Yahoo will shell out $US100M to promote its brand and products
Yahoo will spend more than US$100 million over the next 15 months to aggressively promote its brand and products globally, the company's CEO, Carol Bartz, said on Tuesday.
By Juan Carlos Perez | 23 September, 2009 06:31
Features about branding
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Six personal branding mistakes that can threaten a job search
In their haste to differentiate themselves during the worst job market in decades, job seekers are making personal branding mistakes that can undermine their job search efforts. Here are six things that you should never do.
By Meridith Levinson | 14 January, 2010 10:40
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