TalkingTech
The view from the top of IT with TechWorld Editor Rohan Pearce
News about Click Forensics
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Study: Click fraud drops slightly in Q4
After hitting an all-time high in the third quarter of 2010, click fraud incidence dropped last quarter, although the practice still rendered almost one in five cost-per-click (CPC) ads useless for the marketers that paid for them.
By Juan Carlos Perez | 28 January, 2011 07:43
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Study: Click fraud rate relatively low in 2009's Q4
Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.
By Juan Carlos Perez | 20 January, 2010 06:29
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Click Forensics: Bahama botnet stealing traffic from Google
The Bahama botnet, a sophisticated network of compromised computers that is wreaking click-fraud havoc among advertisers, is also snatching away Web traffic and revenue right from under the nose of mighty Google, Click Forensics said Thursday.
By Juan Carlos Perez | 09 October, 2009 12:37
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Sophisticated botnet causing a surge in click fraud
A new botnet has caused a sharp spike in click fraud because it is skirting the most sophisticated filters of search engines, Web publishers and ad networks, according to Click Forensics.
By Juan Carlos Perez | 18 September, 2009 06:58
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