TalkingTech
The view from the top of IT with TechWorld Editor Rohan Pearce
Beta customers named in two click fraud lawsuits Microsoft filed this week maintain their innocence, and both say they assisted the software giant in investigating the source of the problem.
By Nancy Gohring | 21 May, 2010 05:22
Microsoft said it has uncovered a new kind of click fraud, filing two lawsuits against people it says are using the scam.
By Nancy Gohring | 20 May, 2010 05:27
Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.
By Juan Carlos Perez | 20 January, 2010 06:29
A new botnet has caused a sharp spike in click fraud because it is skirting the most sophisticated filters of search engines, Web publishers and ad networks, according to Click Forensics.
By Juan Carlos Perez | 18 September, 2009 06:58
A new piece of malicious software has been discovered that cheats Google and potentially other search engines out of money.
By Jeremy Kirk | 02 July, 2009 02:12
Companies such as Continental Airlines rely on Internet advertising from Google to deliver customers to their Web site. It constitutes essential marketing in the digital age.
By Jeremy Kirk | 12 January, 2010 04:47
With increasingly sophisticated attacks and rising internal data theft, database security merits a stronger focus that goes beyond traditional authentication, authorization, and access control. Learn how to secure your database - Read this strategy guide.
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