TalkingTech
The view from the top of IT with TechWorld Editor Rohan Pearce
Product names are tricky, there's no doubt about it. If you're not going to use a meaningless string of characters such as "X77-P73" then you've got your work cut out for you because it's hard to find a good name that isn't already taken by some other company. Even internal project names have to be researched, checked that they are OK to use and vetted by lawyers for liability.
By Mark Gibbs | 14 January, 2012 02:36
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