The view from the top of IT with TechWorld Editor Rohan Pearce
What's happening -- Businesses are integrating location-based services such as Foursquare, Gowalla, Loopt and Socialight into enterprise applications. For example, ice cream retailer Tasti D-Lite incorporated Foursquare into its loyalty program, providing extra reward points for customers who check in at a store using the application.
By John Brandon | 29 October, 2010 06:36
In CMO’s inaugural customer engagement report, we look at how Australian marketers and customer relationship managers are responding to the needs for cross-channel engagement, where the barriers still lie and the importance being placed on these activities by their wider organisation.