• 

  How retailers are using location-based services

  What's happening -- Businesses are integrating location-based services such as Foursquare, Gowalla, Loopt and Socialight into enterprise applications. For example, ice cream retailer Tasti D-Lite incorporated Foursquare into its loyalty program, providing extra reward points for customers who check in at a store using the application.

  By John Brandon | 29 October, 2010 06:36

  Tags: applications, Applications | Consumer, customers, Foursquare, internet, Internet-based applications and services, location-based services, loyalty programs, social networking

Whitepapers about customers

• 

  Leveraging the 360 Degree Customer View to Maximise Up-Sell and Cross-Sell Potential

  A true 360 degree view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established cutomers. This report will explore how Best-in-Class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability.

• 

  5 Common Mobile Web Mistakes…and How to Fix Them

• 

  Top 5 Reasons Why Customers Deploy Microsoft Exchange Server On EMC Unified Storage