TalkingTech
The view from the top of IT with TechWorld Editor Rohan Pearce
News about digital marketing
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Social media shares more marketing budget: Survey
A new survey indicates more traditional business marketing money is being spent on social media activities, including using the public services to build customer relationships, not just to drum up publicity.
By Rodney Gedda | 18 May, 2011 10:58
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HP partners with Yahoo for targeted advertisements
Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.
By Jeremy Kirk | 17 June, 2010 04:07
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Search marketers consider optimizing for Bing
Once Google cornered the bulk of the search market, many search marketers stopped optimizing their sites for other engines, but that could change when the Bing-Yahoo integration happens, experts speaking at Search Marketing Expo said.
By Nancy Gohring | 09 June, 2010 06:01
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Oracle buys IP assets of marketing automation vendor
Oracle has acquired the intellectual property assets of Market2Lead, maker of marketing automation and demand-generation software, for an undisclosed sum.
By Chris Kanaracus | 26 May, 2010 04:24
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FTC won't oppose Google's acquisition of AdMob
The U.S. Federal Trade Commission won't block Google's US$750 million acquisition of mobile advertising vendor AdMob because the deal isn't likely to harm competition in the emerging mobile advertising market, the agency said Friday.
By Grant Gross | 25 May, 2010 03:22
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