News about email marketing

  • E-mail campaign services can save costs

    You could spend a lot of time creating e-mail newsletters and promotions, only to take even longer trying to manage lists and send everything out. Forget trying to send to Outlook groups; spend a little extra, and go with an e-mail campaign service. You'll make up the difference in your labor costs and valuable tracking results that can hone your next mailing.

    By Zack Stern | 08 September, 2009 05:10

    Tags: costs, email marketing, Emma Email Marketing

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Features about email marketing

  • Adventures in e-mail marketing

    A writer's group I belong to wants to put on a conference this summer. Since I've written about two of the leading e-mail marketing services, Constant Contact and VerticalResponse, I volunteered to manage the messaging process and send out the e-mails. It's been interesting, meaning there's both good and bad details to report, but mostly good in that the messaging part of my job was pretty easy. The non-technical parts got a bit wonky, however, and I have three lessons to pass on.

    By James E. Gaskin | 21 May, 2009 02:28

    Tags: email, email marketing

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