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EU court backs use of rival trademarks in search advertising
Companies using their rivals' trademarks as keywords for search advertising can sleep a little easier following a European Court of Justice statement on Thursday that such use would not normally be construed as infringement.
By Jennifer Baker | 23 September, 2011 22:38
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EU court seeks to set parameters of online advertising
An adviser to the European Court of Justice has said online advertisements that could unduly confuse consumers should not be allowed.
By Jennifer Baker | 26 March, 2011 02:29
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