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News about Lonely Planet
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Lonely Planet embraces digital amid disruption in publishing
Lonely Planet had to quickly adapt to a digital world to stay relevant as a publisher of travel guides. Known for physical books, the company overhauled its Web presence and publishing processes to meet consumer demand for real-time and mobile tourist information, according to Lonely Planet online platform manager, Darragh Kennedy.
By Adam Bender | 30 October, 2012 09:00
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