How retailers are using location-based services

What's happening -- Businesses are integrating location-based services such as Foursquare, Gowalla, Loopt and Socialight into enterprise applications. For example, ice cream retailer Tasti D-Lite incorporated Foursquare into its loyalty program, providing extra reward points for customers who check in at a store using the application.

By John Brandon | 29 October, 2010 06:36

Tags: applications, Applications | Consumer, customers, Foursquare, internet, Internet-based applications and services, location-based services, loyalty programs, social networking