TalkingTech
The view from the top of IT with TechWorld Editor Rohan Pearce
News about loyalty programs
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Coles uses anonymous data to decide new store locations
Supermarket and liquor retailer, Coles, is using anonymous transaction data from stores around Australia to see what products sell best and which new store sites could be the most profitable.
By Hamish Barwick | 05 November, 2012 13:44
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How retailers are using location-based services
What's happening -- Businesses are integrating location-based services such as Foursquare, Gowalla, Loopt and Socialight into enterprise applications. For example, ice cream retailer Tasti D-Lite incorporated Foursquare into its loyalty program, providing extra reward points for customers who check in at a store using the application.
By John Brandon | 29 October, 2010 06:36
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