TalkingTech
The view from the top of IT with TechWorld Editor Rohan Pearce
News about marketing
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Email services company Return Path sets up shop in Australia
Email services company Return Path has set up shop in Sydney, marking the seventh country in which it has a local office.
By Rohan Pearce | 23 March, 2012 16:15
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Opinion: You are the product for The Google
"If you're not paying for something, you're not the customer; you're the product being sold." -- a user named "blue_beetle" on MetaFilter
By Mark Gibbs | 03 March, 2012 02:28
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Should you consider a generic top level domain?
Chief information officers understand the importance of domain name registrations in maintaining the integrity of their organisation’s brand. Now a study estimates the .au domain contributed $475 million to the Australian economy in 2011 and created more than 4300 full-time jobs.
By Georgina Swan | 20 January, 2012 10:08
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Smartphone manufacturers the key to NFC adoption: Comms Council
The Communications Council, a marketing communications industry body, has urged smartphone makers to release near field communication (NFC) capable phones in Australia in order to increase adoption of the technology and create new online marketing opportunities.
By Hamish Barwick | 27 September, 2011 12:15
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Business benefits going begging
Australian businesses are lagging behind those in other countries in their uptake of social media to realise productivity and cost-saving benefits.
By Mark Phillips | 02 August, 2011 12:17
Features about marketing
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The Apple Leak: A Marketer's Magic Bullet
This week the Wall Street Journal's AllThingsD got the biggest Apple scoop of the year-granted, the year just started.
By Tom Kaneshige | 11 January, 2010 05:57
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Customers can gain from being a vendor reference
No IT vendor's news announcement is truly complete without a couple of glowing quotes from customers; nor is any vendor conference really a success unless the company has lined up a few satisfied CIOs to talk up their strategy and products.
By Chris Kanaracus | 10 November, 2009 08:20
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