The view from the top of IT with TechWorld Editor Rohan Pearce
The U.S. Federal Trade Commission won't block Google's US$750 million acquisition of mobile advertising vendor AdMob because the deal isn't likely to harm competition in the emerging mobile advertising market, the agency said Friday.
By Grant Gross | 25 May, 2010 03:22
Opera has acquired AdMarvel, which has developed a product suite that manages how ads are delivered to mobile phones, the Norwegian Web browser company said on Wednesday.
By Mikael Ricknäs | 21 January, 2010 08:57
Apple's mobile-device user interface has made it so much easier to access the Internet compared to other mobile devices that its iPod Touch, which isn't even a mobile phone, beats out all mobile phones except the iPhone in terms of volume of Internet access, according to data released by AdMob.
By Nancy Gohring | 25 March, 2009 07:24
The whole IT industry has high hopes for mobile advertising, but it's still in its infancy and has many hurdles to overcome before it can deliver on lofty promises of billion dollar revenues, according to analysts and ad agencies. Vendors are more upbeat.
By Mikael Ricknäs | 02 October, 2008 08:36