mobile advertising

News about mobile advertising

FTC won't oppose Google's acquisition of AdMob

The U.S. Federal Trade Commission won't block Google's US$750 million acquisition of mobile advertising vendor AdMob because the deal isn't likely to harm competition in the emerging mobile advertising market, the agency said Friday.

By Grant Gross | 25 May, 2010 03:22

Tags: mergers & acquisitions, mobile advertising, Google, mobile marketing, digital marketing, ftc, AdMob
Google supports 'click-to-call' mobile ads

Google has started supporting a click-to-call feature in AdWords on mobile smartphones.

By Nancy Gohring | 01 February, 2010 08:42

Tags: mobile advertising, adwords, Google, mobile marketing, click-to-call
Opera acquires mobile advertising company AdMarvel

Opera has acquired AdMarvel, which has developed a product suite that manages how ads are delivered to mobile phones, the Norwegian Web browser company said on Wednesday.

By Mikael Ricknäs | 21 January, 2010 08:57

Tags: advertising, opera, mobile advertising, mobile marketing
Apple confirms buying mobile ad company Quattro

Apple has acquired Quattro Wireless, according to an item posted Tuesday on the mobile advertising company's blog.

By Stephen Lawson | 06 January, 2010 13:33

Tags: Apple, mobile advertising, Google, Quatto, AdMob
iPod Touch generates more traffic than most phones

Apple's mobile-device user interface has made it so much easier to access the Internet compared to other mobile devices that its iPod Touch, which isn't even a mobile phone, beats out all mobile phones except the iPhone in terms of volume of Internet access, according to data released by AdMob.

By Nancy Gohring | 25 March, 2009 07:24

Tags: mobile advertising, ipod touch, internet traffic

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Features about mobile advertising

Many roadblocks for mobile advertising

The whole IT industry has high hopes for mobile advertising, but it's still in its infancy and has many hurdles to overcome before it can deliver on lofty promises of billion dollar revenues, according to analysts and ad agencies. Vendors are more upbeat.

By Mikael Ricknäs | 02 October, 2008 08:36

Tags: mobile advertising

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