TalkingTech
The view from the top of IT with TechWorld Editor Rohan Pearce
News about mobile marketing
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FTC won't oppose Google's acquisition of AdMob
The U.S. Federal Trade Commission won't block Google's US$750 million acquisition of mobile advertising vendor AdMob because the deal isn't likely to harm competition in the emerging mobile advertising market, the agency said Friday.
By Grant Gross | 25 May, 2010 03:22
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Google supports 'click-to-call' mobile ads
Google has started supporting a click-to-call feature in AdWords on mobile smartphones.
By Nancy Gohring | 01 February, 2010 08:42
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Opera acquires mobile advertising company AdMarvel
Opera has acquired AdMarvel, which has developed a product suite that manages how ads are delivered to mobile phones, the Norwegian Web browser company said on Wednesday.
By Mikael Ricknäs | 21 January, 2010 08:57
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Ads to play bigger role in future mobile apps, says Gartner
The importance of advertising as a revenue source for developers will grow as users become less willing to pay for mobile applications, according to market research company Gartner.
By Mikael Ricknäs | 19 January, 2010 05:59
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Google promotes Place Pages in shop windows
Google is introducing a mobile marketing campaign for Place Pages, a service for businesses that faced some early criticism when it launched in September.
By Nancy Gohring | 08 December, 2009 06:07
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