TalkingTech
The view from the top of IT with TechWorld Editor Rohan Pearce
News about online advertising
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Online advertising tipped to reach 20%
Online advertising sales topped $2.2 billion in calendar 2010 and is on track to hit $3 billion by 2013, a report says.
By AAP | 14 February, 2011 08:50
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HP partners with Yahoo for targeted advertisements
Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.
By Jeremy Kirk | 17 June, 2010 04:07
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Google slams Apple over iPhone ad ban
Google today attacked Apple's apparent decision to ban some third-party ad networks from collecting ad performance data on the iPhone and iPad.
By Gregg Keizer | 10 June, 2010 06:21
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JavaScript library lets iPad read Flash advertisements
A mobile advertising company has written a JavaScript library that makes Flash advertisements viewable on devices such as the iPad, working around Apple's opposition to Adobe Systems' multimedia platform.
By Jeremy Kirk | 03 June, 2010 01:41
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Google: $54 billion impact of search and search ads in US
Google's search service and search advertising products generated an estimated US$54 billion for U.S. businesses, Web site publishers and nonprofit groups in 2009, according to a study the company has released.
By Grant Gross | 26 May, 2010 04:07
Features about online advertising
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Will Twitter ads tweak tweeters?
Now that Twitter has begun to display ads--pardon me, Promoted Tweets--in users' search results, the big question is how millions of loyal Twitter fans will respond. Reaction on the micro-blogging site has been muted thus far--more questions than commentary, actually--and it's apparent that most users haven't seen the new ads yet.
By Jeff Bertolucci | 14 April, 2010 08:37
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Expert: Fraudsters pull tricks with Google ads
Companies such as Continental Airlines rely on Internet advertising from Google to deliver customers to their Web site. It constitutes essential marketing in the digital age.
By Jeremy Kirk | 12 January, 2010 04:47
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UK investigates online pricing, behavioral advertising
The U.K.'s competition authority launched two studies on Thursday that will probe behavioral-advertising pricing strategies and if some pricing practices could potentially mislead consumers.
By Jeremy Kirk | 16 October, 2009 04:12
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