TalkingTech
The view from the top of IT with TechWorld Editor Rohan Pearce
Managing your company’s reputation in an online world has become an increasingly complex and difficult task. Ensuring that employees adhere to appropriate guidelines on Facebook and Twitter is difficult enough. Preventing customers from venting their spleen over poor service and faulty product is even harder. But what do you do when someone outright impersonates your company’s brand in a social media forum?
By Davy Adams | 30 January, 2012 11:12
The reputations of organisations are taking a beating in social media, with consumers going so far as to boycott companies based on comments made on sites such as Facebook and Twitter, a new survey has found.
By CIO Staff | 01 September, 2009 14:58
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