The view from the top of IT with TechWorld Editor Rohan Pearce
The US-based Digital Advertising Alliance, a coalition of online advertising networks and companies, will soon release guidelines for the use of targeted advertising on mobile devices, although it's been difficult to come up with standards in the diverse mobile marketplace, members of the DAA said.
By Grant Gross | 05 June, 2013 20:30
A majority of European Internet users expect companies to ask for permission to track their activities online using cookies, privacy management company Truste said Thursday. But despite the 2009 introduction of the European Union's so-called cookie directive requiring just that, only a small minority of websites ask for visitors' consent, according to a survey by the company.
By Loek Essers | 15 November, 2012 14:11