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Oracle Data Mining 11g Release 2 Mining Star Schemas A Telco Churn Case Study

Oracle Data Mining is a priced option to the Oracle Database 11g Enterprise Edition. Mining runs directly in the database, removing issues associated with data movement, data duplication, security, and scalability. ODM has been designed to fit well with the SQL language. While other data mining products need to utilise complex and non-performant operations when trying to mine data in star schemas – such as transposing from transactional form to a flat, relational form - ODM is designed to leave the data in its natural form and mine it directly. Such an approach yields simplicity, power, and improved performance.
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